--- title: "Capital on Tap vs HSBC: Which is searched more in the United Kingdom?" description: "Is Capital on Tap or HSBC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/capital-on-tap-vs-hsbc" publisher: "Brandwave" --- # Capital on Tap vs HSBC: Which is searched more in the United Kingdom? Is Capital on Tap or HSBC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capital on Tap and HSBC - **Competitive set**: Business credit cards - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Capital on Tap Share of Search**: 86.1% - **HSBC Share of Search**: 0.55% ## Is Capital on Tap or HSBC more popular in search? - In September 2026, Capital on Tap had more branded searches than HSBC among business credit cards in the United Kingdom. Capital on Tap had about 60,500 branded searches, while HSBC had 390. Capital on Tap made up 86.1% of all business credit card searches we track, and HSBC accounted for 0.55%. - Capital on Tap was ahead of HSBC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom moved from 83.6% to 86.1%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, HSBC’s share of searches among business credit cards in the United Kingdom moved from 0.66% to 0.55%, and its estimated monthly branded searches moved from 480 to 390. ## Top business credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Capital on Tap was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HSBC did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Capital on Tap | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Barclaycard | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | NatWest | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Lloyds Bank | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | HSBC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | American Express | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about business credit cards - Asked ChatGPT "What's the best business credit card in the UK?": 1. Capital on Tap, 2. Barclaycard - Asked ChatGPT "Which business credit card should a sole trader get?": 1. Barclaycard, 2. Lloyds Bank, 3. NatWest - Asked ChatGPT "Which UK business credit card has the best cashback?": 1. Capital on Tap, 2. Barclaycard - Searched Google, AI Overview "business credit card": 1. Capital on Tap, 2. NatWest, 3. Lloyds Bank, 4. Barclaycard Not named in any answer: HSBC and American Express. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom business credit cards in September 2026? - In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%. - In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom. ## Month by month | Month | Capital on Tap estimated searches | Capital on Tap Share of Search | Capital on Tap rank | HSBC estimated searches | HSBC Share of Search | HSBC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 83.6% | 1 | 480 | 0.66% | 4 | | Nov 2025 | 60.5K | 83.6% | 1 | 480 | 0.66% | 4 | | Dec 2025 | 49.5K | 80.9% | 1 | 480 | 0.78% | 4 | | Jan 2026 | 60.5K | 83.2% | 1 | 590 | 0.81% | 4 | | Feb 2026 | 60.5K | 83.5% | 1 | 590 | 0.81% | 4 | | Mar 2026 | 60.5K | 83.4% | 1 | 590 | 0.81% | 4 | | Apr 2026 | 60.5K | 85.7% | 1 | 480 | 0.68% | 4 | | May 2026 | 60.5K | 85.9% | 1 | 480 | 0.68% | 4 | | Jun 2026 | 60.5K | 85.9% | 1 | 480 | 0.68% | 4 | | Jul 2026 | 60.5K | 86.4% | 1 | 390 | 0.56% | 4 | | Aug 2026 | 60.5K | 88.2% | 1 | 390 | 0.57% | 4 | | Sep 2026 | 60.5K | 86.1% | 1 | 390 | 0.55% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Capital on Tap’s and HSBC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capital on Tap**: Measured on the search term “capital on tap”. - **HSBC**: Measured on the search term “hsbc business credit card”. - [Capital on Tap profile](/demand/uk/brands/capital-on-tap) - [HSBC profile](/demand/uk/brands/hsbc) - [All business credit cards in the United Kingdom](/demand/uk/categories/uk-business-credit-cards): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capital on Tap or HSBC more popular in search? In September 2026, Capital on Tap had more branded searches than HSBC among business credit cards in the United Kingdom. Capital on Tap had about 60,500 branded searches, while HSBC had 390. Capital on Tap made up 86.1% of all business credit card searches we track, and HSBC accounted for 0.55%. ## Cite this page Brandwave. "Capital on Tap vs HSBC: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/capital-on-tap-vs-hsbc This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/capital-on-tap-vs-hsbc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.