--- title: "Califia Farms vs Minor Figures: Which is searched more in the United Kingdom?" description: "Is Califia Farms or Minor Figures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/califia-farms-vs-minor-figures" publisher: "Brandwave" --- # Califia Farms vs Minor Figures: Which is searched more in the United Kingdom? Is Califia Farms or Minor Figures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Califia Farms and Minor Figures - **Competitive set**: Plant milk brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Califia Farms Share of Search**: 3.4% - **Minor Figures Share of Search**: 13.7% ## Is Califia Farms or Minor Figures more popular in search? - In September 2026, Minor Figures had more branded searches than Califia Farms among plant milk brands in the United Kingdom. Minor Figures had about 2,900 branded searches, while Califia Farms had 720. Minor Figures made up 13.7% of all plant milk brand searches we track, and Califia Farms accounted for 3.4%. - Minor Figures was ahead of Califia Farms in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Califia Farms’ share of searches among plant milk brands in the United Kingdom moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Minor Figures’ share of searches among plant milk brands in the United Kingdom moved from 14% to 13.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Califia Farms was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Minor Figures was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Califia Farms was listed before Minor Figures in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oatly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Alpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Minor Figures | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | MOMA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rude Health | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about plant milk brands - Asked ChatGPT "What's the best oat milk in the UK?": 1. Califia Farms, 2. Oatly, 3. MOMA - Asked ChatGPT "Which plant milk brand is best for coffee?": 1. Califia Farms, 2. Oatly, 3. Minor Figures, 4. Alpro - Asked ChatGPT "What are the best dairy free milk brands in the UK?": 1. Califia Farms, 2. Oatly, 3. Alpro, 4. MOMA, 5. Rude Health - Searched Google, AI Overview "oat milk": 1. Oatly, 2. Alpro, 3. Minor Figures - Searched Google, AI Overview "best oat milk": 1. Oatly, 2. Minor Figures, 3. MOMA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom plant milk brands in September 2026? - In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%. - In September 2026, Califia Farms gained share of searches among plant milk brands in the United Kingdom, from 2.9% to 3.4%. ## Month by month | Month | Califia Farms estimated searches | Califia Farms Share of Search | Califia Farms rank | Minor Figures estimated searches | Minor Figures Share of Search | Minor Figures rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.9% | 6 | 3.6K | 14% | 3 | | Nov 2025 | 880 | 3.9% | 6 | 2.9K | 12.8% | 3 | | Dec 2025 | 590 | 3.2% | 6 | 1.9K | 10.4% | 5 | | Jan 2026 | 720 | 2.7% | 6 | 3.6K | 13.3% | 3 | | Feb 2026 | 720 | 2.4% | 6 | 2.9K | 9.6% | 3 | | Mar 2026 | 880 | 3% | 6 | 2.9K | 10% | 4 | | Apr 2026 | 590 | 2.4% | 6 | 2.9K | 12% | 4 | | May 2026 | 590 | 2.6% | 6 | 2.9K | 12.6% | 4 | | Jun 2026 | 590 | 2.7% | 6 | 2.4K | 10.9% | 4 | | Jul 2026 | 480 | 2.4% | 6 | 2.4K | 11.9% | 4 | | Aug 2026 | 590 | 2.9% | 6 | 2.4K | 11.7% | 4 | | Sep 2026 | 720 | 3.4% | 6 | 2.9K | 13.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Califia Farms’ and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Califia Farms**: Measured on the search term “califia farms”. - **Minor Figures**: Measured on the search term “minor figures”. - [Califia Farms profile](/demand/uk/brands/califia-farms) - [Minor Figures profile](/demand/uk/brands/minor-figures) - [All plant milk brands in the United Kingdom](/demand/uk/categories/uk-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Califia Farms or Minor Figures more popular in search? In September 2026, Minor Figures had more branded searches than Califia Farms among plant milk brands in the United Kingdom. Minor Figures had about 2,900 branded searches, while Califia Farms had 720. Minor Figures made up 13.7% of all plant milk brand searches we track, and Califia Farms accounted for 3.4%. ## Cite this page Brandwave. "Califia Farms vs Minor Figures: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/califia-farms-vs-minor-figures This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/califia-farms-vs-minor-figures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.