--- title: "CALA Homes vs Persimmon Homes: Which is searched more in the United Kingdom?" description: "Is CALA Homes or Persimmon Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cala-homes-vs-persimmon-homes" publisher: "Brandwave" --- # CALA Homes vs Persimmon Homes: Which is searched more in the United Kingdom? Is CALA Homes or Persimmon Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CALA Homes and Persimmon Homes - **Competitive set**: House builders - **Market**: United Kingdom - **Month measured**: Sep 2026 - **CALA Homes Share of Search**: 3.9% - **Persimmon Homes Share of Search**: 23.5% ## Is CALA Homes or Persimmon Homes more popular in search? - In September 2026, Persimmon Homes had more branded searches than CALA Homes among house builders in the United Kingdom. Persimmon Homes had about 60,200 branded searches, while CALA Homes had 9,900. Persimmon Homes made up 23.5% of all house builder searches we track, and CALA Homes accounted for 3.9%. - Persimmon Homes was ahead of CALA Homes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CALA Homes’ share of searches among house builders in the United Kingdom moved from 3.4% to 3.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom moved from 34.9% to 23.5%, and its estimated monthly branded searches moved from 124K to 60.2K. ## Top house builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CALA Homes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Persimmon Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CALA Homes was listed before Persimmon Homes in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redrow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bloor Homes | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | David Wilson Homes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taylor Wimpey | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CALA Homes | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Berkeley | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Barratt Homes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Miller Homes | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Persimmon Homes | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about house builders - Asked ChatGPT "Which house builder should I buy a new build home from in the UK?": 1. David Wilson Homes, 2. Barratt Homes, 3. Redrow, 4. Bloor Homes, 5. CALA Homes, 6. Bellway - Asked ChatGPT "What are the best house builders in the UK?": 1. David Wilson Homes, 2. Bloor Homes, 3. Berkeley, 4. CALA Homes, 5. Bellway, 6. Miller Homes, 7. Barratt Homes, 8. Taylor Wimpey, 9. Persimmon Homes, 10. Redrow - Asked ChatGPT "What's the best quality new build home builder in the UK?": 1. Bloor Homes, 2. CALA Homes, 3. David Wilson Homes - Searched Google, AI Overview "new homes": 1. Redrow, 2. Taylor Wimpey, 3. Berkeley, 4. Bellway, 5. Persimmon Homes - Searched Google, AI Overview "new build homes": 1. Taylor Wimpey, 2. Redrow, 3. Miller Homes, 4. Berkeley Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom house builders in September 2026? - Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026. - Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | CALA Homes estimated searches | CALA Homes Share of Search | CALA Homes rank | Persimmon Homes estimated searches | Persimmon Homes Share of Search | Persimmon Homes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 3.4% | 9 | 124K | 34.9% | 1 | | Nov 2025 | 12.1K | 3% | 9 | 192K | 46.9% | 1 | | Dec 2025 | 12.1K | 3.8% | 8 | 137K | 42.7% | 1 | | Jan 2026 | 14.8K | 3.6% | 9 | 131K | 32.3% | 1 | | Feb 2026 | 14.8K | 4.7% | 8 | 82.6K | 26% | 1 | | Mar 2026 | 14.8K | 4.7% | 9 | 73.6K | 23.3% | 1 | | Apr 2026 | 12.1K | 4% | 9 | 73.6K | 24.3% | 1 | | May 2026 | 12.1K | 4.5% | 9 | 67.6K | 25.3% | 1 | | Jun 2026 | 9.9K | 4% | 9 | 55.3K | 22.2% | 1 | | Jul 2026 | 9.9K | 4% | 9 | 60.2K | 24.3% | 1 | | Aug 2026 | 9.9K | 3.9% | 9 | 60.2K | 23.8% | 1 | | Sep 2026 | 9.9K | 3.9% | 9 | 60.2K | 23.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using CALA Homes’ and Persimmon Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CALA Homes**: Measured on the search term “cala homes”. - **Persimmon Homes**: Measured on the search terms “persimmon” and “persimmon homes”, summed into one figure. - [CALA Homes profile](/demand/uk/brands/cala-homes) - [Persimmon Homes profile](/demand/uk/brands/persimmon-homes) - [All house builders in the United Kingdom](/demand/uk/categories/uk-house-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CALA Homes or Persimmon Homes more popular in search? In September 2026, Persimmon Homes had more branded searches than CALA Homes among house builders in the United Kingdom. Persimmon Homes had about 60,200 branded searches, while CALA Homes had 9,900. Persimmon Homes made up 23.5% of all house builder searches we track, and CALA Homes accounted for 3.9%. ## Cite this page Brandwave. "CALA Homes vs Persimmon Homes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cala-homes-vs-persimmon-homes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cala-homes-vs-persimmon-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.