--- title: "CALA Homes vs David Wilson Homes: Which is searched more in the United Kingdom?" description: "Is CALA Homes or David Wilson Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/cala-homes-vs-david-wilson-homes" publisher: "Brandwave" --- # CALA Homes vs David Wilson Homes: Which is searched more in the United Kingdom? Is CALA Homes or David Wilson Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CALA Homes and David Wilson Homes - **Competitive set**: House builders - **Market**: United Kingdom - **Month measured**: Sep 2026 - **CALA Homes Share of Search**: 3.9% - **David Wilson Homes Share of Search**: 10.6% ## Is CALA Homes or David Wilson Homes more popular in search? - In September 2026, David Wilson Homes had more branded searches than CALA Homes among house builders in the United Kingdom. David Wilson Homes had about 27,100 branded searches, while CALA Homes had 9,900. David Wilson Homes made up 10.6% of all house builder searches we track, and CALA Homes accounted for 3.9%. - David Wilson Homes was ahead of CALA Homes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CALA Homes’ share of searches among house builders in the United Kingdom moved from 3.4% to 3.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom moved from 7.7% to 10.6%, and its estimated monthly branded searches held steady at 27.1K. ## How did search popularity change for United Kingdom house builders in September 2026? - Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | CALA Homes estimated searches | CALA Homes Share of Search | CALA Homes rank | David Wilson Homes estimated searches | David Wilson Homes Share of Search | David Wilson Homes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 3.4% | 9 | 27.1K | 7.7% | 6 | | Nov 2025 | 12.1K | 3% | 9 | 27.1K | 6.6% | 5 | | Dec 2025 | 12.1K | 3.8% | 8 | 22.2K | 6.9% | 5 | | Jan 2026 | 14.8K | 3.6% | 9 | 33.1K | 8.2% | 5 | | Feb 2026 | 14.8K | 4.7% | 8 | 33.1K | 10.4% | 5 | | Mar 2026 | 14.8K | 4.7% | 9 | 33.1K | 10.5% | 5 | | Apr 2026 | 12.1K | 4% | 9 | 33.1K | 10.9% | 4 | | May 2026 | 12.1K | 4.5% | 9 | 27.1K | 10.1% | 5 | | Jun 2026 | 9.9K | 4% | 9 | 27.1K | 10.9% | 5 | | Jul 2026 | 9.9K | 4% | 9 | 22.2K | 9% | 5 | | Aug 2026 | 9.9K | 3.9% | 9 | 27.1K | 10.7% | 5 | | Sep 2026 | 9.9K | 3.9% | 9 | 27.1K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using CALA Homes’ and David Wilson Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CALA Homes**: Measured on the search term “cala homes”. - **David Wilson Homes**: Measured on the search term “david wilson homes”. - [CALA Homes profile](/demand/uk/brands/cala-homes) - [David Wilson Homes profile](/demand/uk/brands/david-wilson-homes) - [All house builders in the United Kingdom](/demand/uk/categories/uk-house-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CALA Homes or David Wilson Homes more popular in search? In September 2026, David Wilson Homes had more branded searches than CALA Homes among house builders in the United Kingdom. David Wilson Homes had about 27,100 branded searches, while CALA Homes had 9,900. David Wilson Homes made up 10.6% of all house builder searches we track, and CALA Homes accounted for 3.9%. ## Cite this page Brandwave. "CALA Homes vs David Wilson Homes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/cala-homes-vs-david-wilson-homes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/cala-homes-vs-david-wilson-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.