--- title: "Byron vs Five Guys: Which is searched more in the United Kingdom?" description: "Is Byron or Five Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/byron-burgers-vs-five-guys" publisher: "Brandwave" --- # Byron vs Five Guys: Which is searched more in the United Kingdom? Is Byron or Five Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Burger chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Byron and Five Guys - **Competitive set**: Burger chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Byron Share of Search**: 0.08% - **Five Guys Share of Search**: 1.9% ## Is Byron or Five Guys more popular in search? - In September 2026, Five Guys had more branded searches than Byron among burger chains in the United Kingdom. Five Guys had about 201,000 branded searches, while Byron had 8,100. Five Guys made up 1.9% of all burger chain searches we track, and Byron accounted for 0.08%. - Five Guys was ahead of Byron in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Byron’s share of searches among burger chains in the United Kingdom moved from 0.14% to 0.08%, and its estimated monthly branded searches moved from 14.8K to 8.1K. - Across the 12 months ending September 2026, Five Guys’ share of searches among burger chains in the United Kingdom moved from 2.8% to 1.9%, and its estimated monthly branded searches moved from 301K to 201K. ## Top burger chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Five Guys appeared in all three answers. Byron did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Five Guys | 1st | 3 of 3 | 3 of 3 | | Honest Burgers | 2nd | 3 of 3 | 3 of 3 | | Shake Shack | 3rd | 3 of 3 | 3 of 3 | | Burger King | 4th | 3 of 3 | 3 of 3 | | McDonald's | 5th | 2 of 3 | 2 of 3 | | GBK | Not ranked | 0 of 3 | 0 of 3 | | Byron | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about burger chains - Asked ChatGPT "Which burger chain has the best burgers in the UK?": 1. Five Guys, 2. Honest Burgers, 3. Shake Shack, 4. Burger King, 5. McDonald's - Asked ChatGPT "What are the best burger chains in the UK?": 1. Honest Burgers, 2. Five Guys, 3. Shake Shack, 4. Burger King, 5. McDonald's - Asked ChatGPT "Where can I get the best burger from a chain restaurant in the UK?": 1. Five Guys, 2. Honest Burgers, 3. Shake Shack, 4. Burger King Not named in any answer: GBK and Byron. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom burger chains in September 2026? - Estimated monthly branded searches for Byron in the United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Month by month | Month | Byron estimated searches | Byron Share of Search | Byron rank | Five Guys estimated searches | Five Guys Share of Search | Five Guys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.14% | 7 | 301K | 2.8% | 3 | | Nov 2025 | 14.8K | 0.17% | 7 | 301K | 3.4% | 3 | | Dec 2025 | 14.8K | 0.14% | 7 | 368K | 3.4% | 3 | | Jan 2026 | 14.8K | 0.16% | 7 | 301K | 3.3% | 3 | | Feb 2026 | 12.1K | 0.14% | 7 | 301K | 3.4% | 3 | | Mar 2026 | 12.1K | 0.11% | 7 | 301K | 2.8% | 3 | | Apr 2026 | 9.9K | 0.09% | 7 | 201K | 1.9% | 3 | | May 2026 | 8.1K | 0.07% | 7 | 246K | 2.3% | 3 | | Jun 2026 | 6.6K | 0.06% | 7 | 201K | 1.9% | 3 | | Jul 2026 | 8.1K | 0.08% | 7 | 246K | 2.3% | 3 | | Aug 2026 | 12.1K | 0.09% | 7 | 246K | 1.9% | 3 | | Sep 2026 | 8.1K | 0.08% | 7 | 201K | 1.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Byron’s and Five Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Byron**: Measured on the search terms “byron burger” and “byron burgers”, summed into one figure. - **Five Guys**: Measured on the search term “five guys”. - [Byron profile](/demand/uk/brands/byron-burgers) - [Five Guys profile](/demand/uk/brands/five-guys) - [All burger chains in the United Kingdom](/demand/uk/categories/uk-burger-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Byron or Five Guys more popular in search? In September 2026, Five Guys had more branded searches than Byron among burger chains in the United Kingdom. Five Guys had about 201,000 branded searches, while Byron had 8,100. Five Guys made up 1.9% of all burger chain searches we track, and Byron accounted for 0.08%. ## Cite this page Brandwave. "Byron vs Five Guys: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/byron-burgers-vs-five-guys This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/byron-burgers-vs-five-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.