--- title: "Butternut Box vs tails.com: Which is searched more in the United Kingdom?" description: "Is Butternut Box or tails.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/butternut-box-vs-tails-com" publisher: "Brandwave" --- # Butternut Box vs tails.com: Which is searched more in the United Kingdom? Is Butternut Box or tails.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Butternut Box and tails.com - **Competitive set**: Dog food subscriptions - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Butternut Box Share of Search**: 29.3% - **tails.com Share of Search**: 9.1% ## Is Butternut Box or tails.com more popular in search? - In September 2026, Butternut Box had more branded searches than tails.com among dog food subscriptions in the United Kingdom. Butternut Box had about 74,000 branded searches, while tails.com had 22,900. Butternut Box made up 29.3% of all dog food subscription searches we track, and tails.com accounted for 9.1%. - Butternut Box was ahead of tails.com in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom moved from 32.6% to 29.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, tails.com’s share of searches among dog food subscriptions in the United Kingdom moved from 9.4% to 9.1%, and its estimated monthly branded searches moved from 21.4K to 22.9K. ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Butternut Box was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. tails.com was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Butternut Box was listed before tails.com in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches. - In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%. - In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%. ## Month by month | Month | Butternut Box estimated searches | Butternut Box Share of Search | Butternut Box rank | tails.com estimated searches | tails.com Share of Search | tails.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 32.6% | 1 | 21.4K | 9.4% | 4 | | Nov 2025 | 74K | 30.1% | 1 | 21.4K | 8.7% | 4 | | Dec 2025 | 60.5K | 30% | 1 | 21.4K | 10.6% | 4 | | Jan 2026 | 90.5K | 32.2% | 1 | 22.9K | 8.2% | 4 | | Feb 2026 | 74K | 32.5% | 1 | 21.4K | 9.4% | 4 | | Mar 2026 | 74K | 30% | 1 | 21.4K | 8.7% | 4 | | Apr 2026 | 74K | 31.2% | 1 | 21.4K | 9% | 4 | | May 2026 | 74K | 31.2% | 1 | 21.4K | 9% | 4 | | Jun 2026 | 90.5K | 35.5% | 1 | 22.9K | 9% | 4 | | Jul 2026 | 90.5K | 35.5% | 1 | 22.9K | 9% | 4 | | Aug 2026 | 90.5K | 32% | 1 | 22.9K | 8.1% | 4 | | Sep 2026 | 74K | 29.3% | 2 | 22.9K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Butternut Box’s and tails.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Butternut Box**: Measured on the search term “butternut box”. - **tails.com**: Measured on the search terms “tails dog food” and “tails.com”, summed into one figure. - [Butternut Box profile](/demand/uk/brands/butternut-box) - [tails.com profile](/demand/uk/brands/tails-com) - [All dog food subscriptions in the United Kingdom](/demand/uk/categories/uk-dog-food-subscriptions): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Butternut Box or tails.com more popular in search? In September 2026, Butternut Box had more branded searches than tails.com among dog food subscriptions in the United Kingdom. Butternut Box had about 74,000 branded searches, while tails.com had 22,900. Butternut Box made up 29.3% of all dog food subscription searches we track, and tails.com accounted for 9.1%. ## Cite this page Brandwave. "Butternut Box vs tails.com: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/butternut-box-vs-tails-com This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/butternut-box-vs-tails-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.