--- title: "Butternut Box vs Pooch & Mutt: Which is searched more in the United Kingdom?" description: "Is Butternut Box or Pooch & Mutt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/butternut-box-vs-pooch-and-mutt" publisher: "Brandwave" --- # Butternut Box vs Pooch & Mutt: Which is searched more in the United Kingdom? Is Butternut Box or Pooch & Mutt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Butternut Box and Pooch & Mutt - **Competitive set**: Dog food subscriptions - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Butternut Box Share of Search**: 29.3% - **Pooch & Mutt Share of Search**: 16.8% ## Is Butternut Box or Pooch & Mutt more popular in search? - In September 2026, Butternut Box had more branded searches than Pooch & Mutt among dog food subscriptions in the United Kingdom. Butternut Box had about 74,000 branded searches, while Pooch & Mutt had 42,400. Butternut Box made up 29.3% of all dog food subscription searches we track, and Pooch & Mutt accounted for 16.8%. - Butternut Box was ahead of Pooch & Mutt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Butternut Box’s share of searches among dog food subscriptions in the United Kingdom moved from 32.6% to 29.3%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom moved from 23.1% to 16.8%, and its estimated monthly branded searches moved from 52.4K to 42.4K. ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Butternut Box was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pooch & Mutt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Butternut Box was listed before Pooch & Mutt in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches. - In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%. - In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%. ## Month by month | Month | Butternut Box estimated searches | Butternut Box Share of Search | Butternut Box rank | Pooch & Mutt estimated searches | Pooch & Mutt Share of Search | Pooch & Mutt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 32.6% | 1 | 52.4K | 23.1% | 2 | | Nov 2025 | 74K | 30.1% | 1 | 63.4K | 25.8% | 2 | | Dec 2025 | 60.5K | 30% | 1 | 35K | 17.3% | 3 | | Jan 2026 | 90.5K | 32.2% | 1 | 64.1K | 22.8% | 3 | | Feb 2026 | 74K | 32.5% | 1 | 42.9K | 18.9% | 3 | | Mar 2026 | 74K | 30% | 1 | 52.4K | 21.2% | 3 | | Apr 2026 | 74K | 31.2% | 1 | 42.9K | 18.1% | 3 | | May 2026 | 74K | 31.2% | 1 | 42.9K | 18.1% | 3 | | Jun 2026 | 90.5K | 35.5% | 1 | 42.4K | 16.6% | 3 | | Jul 2026 | 90.5K | 35.5% | 1 | 42.4K | 16.6% | 3 | | Aug 2026 | 90.5K | 32% | 1 | 42.9K | 15.2% | 3 | | Sep 2026 | 74K | 29.3% | 2 | 42.4K | 16.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Butternut Box’s and Pooch & Mutt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Butternut Box**: Measured on the search term “butternut box”. - **Pooch & Mutt**: Measured on the search terms “pooch & mutt” and “pooch and mutt”, summed into one figure. - [Butternut Box profile](/demand/uk/brands/butternut-box) - [Pooch & Mutt profile](/demand/uk/brands/pooch-and-mutt) - [All dog food subscriptions in the United Kingdom](/demand/uk/categories/uk-dog-food-subscriptions): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Butternut Box or Pooch & Mutt more popular in search? In September 2026, Butternut Box had more branded searches than Pooch & Mutt among dog food subscriptions in the United Kingdom. Butternut Box had about 74,000 branded searches, while Pooch & Mutt had 42,400. Butternut Box made up 29.3% of all dog food subscription searches we track, and Pooch & Mutt accounted for 16.8%. ## Cite this page Brandwave. "Butternut Box vs Pooch & Mutt: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/butternut-box-vs-pooch-and-mutt This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/butternut-box-vs-pooch-and-mutt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.