--- title: "Burns vs Pedigree: Which is searched more in the United Kingdom?" description: "Is Burns or Pedigree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/burns-pet-vs-pedigree" publisher: "Brandwave" --- # Burns vs Pedigree: Which is searched more in the United Kingdom? Is Burns or Pedigree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burns and Pedigree - **Competitive set**: Dog food brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Burns Share of Search**: 4.2% - **Pedigree Share of Search**: 4.2% ## Is Burns or Pedigree more popular in search? - In September 2026, Burns and Pedigree were level in searches among dog food brands in the United Kingdom, with an estimated 5.4K branded searches each, at 4.2% of the total each. - Burns was ahead of Pedigree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burns’ share of searches among dog food brands in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Pedigree’s share of searches among dog food brands in the United Kingdom moved from 4.4% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pedigree was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Burns was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pedigree was listed before Burns in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Royal Canin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harringtons | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Purina | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | James Wellbeloved | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Burns | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lily's Kitchen | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in the UK?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. James Wellbeloved, 5. Harringtons - Asked ChatGPT "Which UK dog food brand is healthiest?": 1. Hill's, 2. Royal Canin, 3. Purina, 4. Burns - Asked ChatGPT "What are the most popular dog food brands in the UK?": 1. Pedigree, 2. Harringtons, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved, 6. Lily's Kitchen - Searched Google, AI Overview "dog food": 1. Harringtons, 2. Pedigree, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved - Searched Google, AI Overview "best dog food": 1. Harringtons, 2. Hill's, 3. Royal Canin Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom dog food brands in September 2026? - In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%. - In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom. ## Month by month | Month | Burns estimated searches | Burns Share of Search | Burns rank | Pedigree estimated searches | Pedigree Share of Search | Pedigree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.6% | 8 | 6.6K | 4.4% | 7 | | Nov 2025 | 5.4K | 3.7% | 8 | 6.6K | 4.5% | 7 | | Dec 2025 | 4.4K | 3.3% | 8 | 6.6K | 5% | 7 | | Jan 2026 | 5.4K | 3.5% | 8 | 8.1K | 5.3% | 7 | | Feb 2026 | 4.4K | 3.5% | 8 | 6.6K | 5.2% | 7 | | Mar 2026 | 5.4K | 4% | 8 | 6.6K | 4.9% | 7 | | Apr 2026 | 4.4K | 3.4% | 8 | 6.6K | 5.1% | 6 | | May 2026 | 4.4K | 3.9% | 8 | 6.6K | 5.8% | 6 | | Jun 2026 | 4.4K | 3.9% | 8 | 6.6K | 5.8% | 6 | | Jul 2026 | 4.4K | 3.9% | 8 | 6.6K | 5.8% | 6 | | Aug 2026 | 5.4K | 4.1% | 8 | 6.6K | 5% | 6 | | Sep 2026 | 5.4K | 4.2% | 6 | 5.4K | 4.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Burns’ and Pedigree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burns**: Measured on the search term “burns dog food”. - **Pedigree**: Measured on the search term “pedigree”. - [Burns profile](/demand/uk/brands/burns-pet) - [Pedigree profile](/demand/uk/brands/pedigree) - [All dog food brands in the United Kingdom](/demand/uk/categories/uk-dog-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burns or Pedigree more popular in search? In September 2026, Burns and Pedigree were level in searches among dog food brands in the United Kingdom, with an estimated 5.4K branded searches each, at 4.2% of the total each. ## Cite this page Brandwave. "Burns vs Pedigree: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/burns-pet-vs-pedigree This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/burns-pet-vs-pedigree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.