--- title: "Burns vs Lily's Kitchen: Which is searched more in the United Kingdom?" description: "Is Burns or Lily's Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/burns-pet-vs-lilys-kitchen" publisher: "Brandwave" --- # Burns vs Lily's Kitchen: Which is searched more in the United Kingdom? Is Burns or Lily's Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burns and Lily's Kitchen - **Competitive set**: Dog food brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Burns Share of Search**: 4.2% - **Lily's Kitchen Share of Search**: 25.6% ## Is Burns or Lily's Kitchen more popular in search? - In September 2026, Lily's Kitchen had more branded searches than Burns among dog food brands in the United Kingdom. Lily's Kitchen had about 33,100 branded searches, while Burns had 5,400. Lily's Kitchen made up 25.6% of all dog food brand searches we track, and Burns accounted for 4.2%. - Lily's Kitchen was ahead of Burns in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burns’ share of searches among dog food brands in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom moved from 27.2% to 25.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burns and Lily's Kitchen were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burns and Lily's Kitchen were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Royal Canin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harringtons | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Purina | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | James Wellbeloved | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Burns | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lily's Kitchen | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in the UK?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. James Wellbeloved, 5. Harringtons - Asked ChatGPT "Which UK dog food brand is healthiest?": 1. Hill's, 2. Royal Canin, 3. Purina, 4. Burns - Asked ChatGPT "What are the most popular dog food brands in the UK?": 1. Pedigree, 2. Harringtons, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved, 6. Lily's Kitchen - Searched Google, AI Overview "dog food": 1. Harringtons, 2. Pedigree, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved - Searched Google, AI Overview "best dog food": 1. Harringtons, 2. Hill's, 3. Royal Canin Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom dog food brands in September 2026? - Lily's Kitchen’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 23.8% to 25.6% in September 2026. - In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom. ## Month by month | Month | Burns estimated searches | Burns Share of Search | Burns rank | Lily's Kitchen estimated searches | Lily's Kitchen Share of Search | Lily's Kitchen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.6% | 8 | 40.5K | 27.2% | 1 | | Nov 2025 | 5.4K | 3.7% | 8 | 40.5K | 27.8% | 1 | | Dec 2025 | 4.4K | 3.3% | 8 | 33.1K | 25% | 2 | | Jan 2026 | 5.4K | 3.5% | 8 | 40.5K | 26.3% | 1 | | Feb 2026 | 4.4K | 3.5% | 8 | 33.1K | 26.2% | 1 | | Mar 2026 | 5.4K | 4% | 8 | 33.1K | 24.6% | 2 | | Apr 2026 | 4.4K | 3.4% | 8 | 33.1K | 25.7% | 1 | | May 2026 | 4.4K | 3.9% | 8 | 27.1K | 23.8% | 2 | | Jun 2026 | 4.4K | 3.9% | 8 | 27.1K | 23.8% | 2 | | Jul 2026 | 4.4K | 3.9% | 8 | 27.1K | 23.8% | 2 | | Aug 2026 | 5.4K | 4.1% | 8 | 33.1K | 25.1% | 2 | | Sep 2026 | 5.4K | 4.2% | 6 | 33.1K | 25.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Burns’ and Lily's Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burns**: Measured on the search term “burns dog food”. - **Lily's Kitchen**: Measured on the search term “lilys kitchen”. - [Burns profile](/demand/uk/brands/burns-pet) - [Lily's Kitchen profile](/demand/uk/brands/lilys-kitchen) - [All dog food brands in the United Kingdom](/demand/uk/categories/uk-dog-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burns or Lily's Kitchen more popular in search? In September 2026, Lily's Kitchen had more branded searches than Burns among dog food brands in the United Kingdom. Lily's Kitchen had about 33,100 branded searches, while Burns had 5,400. Lily's Kitchen made up 25.6% of all dog food brand searches we track, and Burns accounted for 4.2%. ## Cite this page Brandwave. "Burns vs Lily's Kitchen: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/burns-pet-vs-lilys-kitchen This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/burns-pet-vs-lilys-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.