--- title: "Burberry vs Creed: Which is searched more in the United Kingdom?" description: "Is Burberry or Creed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/burberry-vs-creed" publisher: "Brandwave" --- # Burberry vs Creed: Which is searched more in the United Kingdom? Is Burberry or Creed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burberry and Creed - **Competitive set**: Fragrance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Burberry Share of Search**: 3.6% - **Creed Share of Search**: 4.4% ## Is Burberry or Creed more popular in search? - In September 2026, Creed had more branded searches than Burberry among fragrance brands in the United Kingdom. Creed had about 22,200 branded searches, while Burberry had 18,100. Creed made up 4.4% of all fragrance brand searches we track, and Burberry accounted for 3.6%. - Creed was ahead of Burberry in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burberry’s share of searches among fragrance brands in the United Kingdom moved from 2.9% to 3.6%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Creed’s share of searches among fragrance brands in the United Kingdom moved from 3.6% to 4.4%, and its estimated monthly branded searches held steady at 22.2K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burberry was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Creed did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace - Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": named none of the brands we track Not named in any answer: Prada, Marc Jacobs, Creed and Gucci. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fragrance brands in September 2026? - In September 2026, Creed gained share of searches among fragrance brands in the United Kingdom, from 3.8% to 4.4%. - Burberry’s share of searches among fragrance brands in the United Kingdom has gained ground for 3 months in a row, from 3% to 3.6% in September 2026. ## Month by month | Month | Burberry estimated searches | Burberry Share of Search | Burberry rank | Creed estimated searches | Creed Share of Search | Creed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.9% | 15 | 22.2K | 3.6% | 12 | | Nov 2025 | 27.1K | 2.7% | 14 | 33.1K | 3.3% | 12 | | Dec 2025 | 33.1K | 2.8% | 14 | 49.5K | 4.2% | 11 | | Jan 2026 | 14.8K | 3.1% | 14 | 22.2K | 4.7% | 10 | | Feb 2026 | 12.1K | 3% | 15 | 18.1K | 4.5% | 11 | | Mar 2026 | 12.1K | 2.5% | 15 | 22.2K | 4.5% | 11 | | Apr 2026 | 12.1K | 3% | 14 | 18.1K | 4.4% | 10 | | May 2026 | 12.1K | 2.8% | 15 | 18.1K | 4.2% | 11 | | Jun 2026 | 12.1K | 3% | 14 | 18.1K | 4.5% | 11 | | Jul 2026 | 12.1K | 3% | 14 | 18.1K | 4.5% | 11 | | Aug 2026 | 14.8K | 3.1% | 14 | 18.1K | 3.8% | 11 | | Sep 2026 | 18.1K | 3.6% | 13 | 22.2K | 4.4% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Burberry’s and Creed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burberry**: Measured on the search term “burberry perfume”. - **Creed**: Measured on the search term “creed perfume”. - [Burberry profile](/demand/uk/brands/burberry) - [Creed profile](/demand/uk/brands/creed) - [All fragrance brands in the United Kingdom](/demand/uk/categories/uk-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burberry or Creed more popular in search? In September 2026, Creed had more branded searches than Burberry among fragrance brands in the United Kingdom. Creed had about 22,200 branded searches, while Burberry had 18,100. Creed made up 4.4% of all fragrance brand searches we track, and Burberry accounted for 3.6%. ## Cite this page Brandwave. "Burberry vs Creed: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/burberry-vs-creed This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/burberry-vs-creed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.