--- title: "Bullhorn vs JobAdder: Which is searched more in the United Kingdom?" description: "Is Bullhorn or JobAdder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bullhorn-vs-jobadder" publisher: "Brandwave" --- # Bullhorn vs JobAdder: Which is searched more in the United Kingdom? Is Bullhorn or JobAdder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bullhorn and JobAdder - **Competitive set**: Recruitment software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bullhorn Share of Search**: 36% - **JobAdder Share of Search**: 22.3% ## Is Bullhorn or JobAdder more popular in search? - In September 2026, Bullhorn had more branded searches than JobAdder among recruitment software in the United Kingdom. Bullhorn had about 4,680 branded searches, while JobAdder had 2,900. Bullhorn made up 36% of all recruitment software searches we track, and JobAdder accounted for 22.3%. - The lead changed hands 2 times in the 12 months ending September 2026: JobAdder took it in November 2025, Bullhorn took it in December 2025. - Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom moved from 29% to 36%, and its estimated monthly branded searches held steady at 4.7K. - Across the 12 months ending September 2026, JobAdder’s share of searches among recruitment software in the United Kingdom moved from 26.9% to 22.3%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top recruitment software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JobAdder was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bullhorn was listed before JobAdder in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bullhorn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vincere | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | JobAdder | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Recruit CRM | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Eploy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Firefish | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Recruitly | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Tribepad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recruitment software - Asked ChatGPT "What's the best recruitment software for a UK agency?": 1. Bullhorn, 2. JobAdder, 3. Vincere, 4. Recruitly - Asked ChatGPT "Which applicant tracking system is best for UK employers?": 1. Eploy, 2. Bullhorn, 3. Vincere - Asked ChatGPT "What recruitment CRM do UK recruitment agencies use?": 1. Bullhorn, 2. Vincere, 3. Firefish, 4. JobAdder, 5. Recruit CRM, 6. Recruitly - Searched Google, AI Overview "applicant tracking system": named none of the brands we track - Searched Google, AI Overview "recruitment crm": 1. Recruit CRM, 2. Bullhorn, 3. JobAdder Not named in any answer: Tribepad. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom recruitment software in September 2026? - In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%. - In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%. ## Month by month | Month | Bullhorn estimated searches | Bullhorn Share of Search | Bullhorn rank | JobAdder estimated searches | JobAdder Share of Search | JobAdder rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 29% | 1 | 4.4K | 26.9% | 2 | | Nov 2025 | 3.9K | 28% | 2 | 4.4K | 31.6% | 1 | | Dec 2025 | 3.1K | 32.2% | 1 | 2.4K | 24.9% | 2 | | Jan 2026 | 4.8K | 32.6% | 1 | 3.6K | 24.7% | 2 | | Feb 2026 | 3.9K | 30.5% | 1 | 2.9K | 22.6% | 2 | | Mar 2026 | 4K | 28.8% | 1 | 3.6K | 26.1% | 2 | | Apr 2026 | 3.9K | 31.2% | 1 | 2.9K | 23.1% | 2 | | May 2026 | 3.1K | 28.3% | 1 | 2.9K | 26.1% | 2 | | Jun 2026 | 3.9K | 30.8% | 1 | 3.6K | 28.4% | 2 | | Jul 2026 | 3.8K | 32.4% | 1 | 2.9K | 24.6% | 2 | | Aug 2026 | 3.9K | 33.6% | 1 | 2.4K | 21% | 2 | | Sep 2026 | 4.7K | 36% | 1 | 2.9K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bullhorn’s and JobAdder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bullhorn**: Measured on the search terms “bullhorn ats”, “bullhorn crm” and “bullhorn login”, summed into one figure. - **JobAdder**: Measured on the search term “jobadder”. - [Bullhorn profile](/demand/uk/brands/bullhorn) - [JobAdder profile](/demand/uk/brands/jobadder) - [All recruitment software in the United Kingdom](/demand/uk/categories/uk-recruitment-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bullhorn or JobAdder more popular in search? In September 2026, Bullhorn had more branded searches than JobAdder among recruitment software in the United Kingdom. Bullhorn had about 4,680 branded searches, while JobAdder had 2,900. Bullhorn made up 36% of all recruitment software searches we track, and JobAdder accounted for 22.3%. ## Cite this page Brandwave. "Bullhorn vs JobAdder: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bullhorn-vs-jobadder This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bullhorn-vs-jobadder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.