--- title: "BSS vs City Plumbing: Which is searched more in the United Kingdom?" description: "Is BSS or City Plumbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbers merchants set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bss-industrial-vs-city-plumbing" publisher: "Brandwave" --- # BSS vs City Plumbing: Which is searched more in the United Kingdom? Is BSS or City Plumbing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbers merchants set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BSS and City Plumbing - **Competitive set**: Plumbers merchants - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BSS Share of Search**: 1% - **City Plumbing Share of Search**: 58.7% ## Is BSS or City Plumbing more popular in search? - In September 2026, City Plumbing had more branded searches than BSS among plumbers merchants in the United Kingdom. City Plumbing had about 110,000 branded searches, while BSS had 1,900. City Plumbing made up 58.7% of all plumbers merchant searches we track, and BSS accounted for 1%. - City Plumbing was ahead of BSS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BSS’s share of searches among plumbers merchants in the United Kingdom moved from 0.97% to 1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, City Plumbing’s share of searches among plumbers merchants in the United Kingdom moved from 67% to 58.7%, and its estimated monthly branded searches moved from 165K to 110K. ## Top plumbers merchants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, City Plumbing appeared in all four answers. BSS did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | City Plumbing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Plumb Center | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Toolstation | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Screwfix | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Plumbase | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | PTS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PlumbNation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Plumbing Superstore | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BSS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about plumbers merchants - Asked ChatGPT "What's the best plumbers merchant in the UK for trade prices?": 1. City Plumbing, 2. Plumb Center, 3. Plumbase, 4. Toolstation - Asked ChatGPT "Where can heating engineers in the UK buy boilers and parts quickly?": 1. Plumb Center, 2. City Plumbing - Asked ChatGPT "Which UK plumbing suppliers deliver to site the next day?": 1. City Plumbing, 2. Plumb Center, 3. Toolstation, 4. Screwfix - Searched Google, AI Overview "plumbing supplies": 1. City Plumbing, 2. Plumb Center, 3. Screwfix Not named in any answer: PTS, PlumbNation, Plumbing Superstore and BSS. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom plumbers merchants in September 2026? - In September 2026, City Plumbing gained share of searches among plumbers merchants in the United Kingdom, from 57.2% to 58.7%. - Estimated monthly branded searches for BSS in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | BSS estimated searches | BSS Share of Search | BSS rank | City Plumbing estimated searches | City Plumbing Share of Search | City Plumbing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.97% | 7 | 165K | 67% | 1 | | Nov 2025 | 2.4K | 0.97% | 7 | 165K | 67% | 1 | | Dec 2025 | 1.6K | 0.79% | 7 | 135K | 67% | 1 | | Jan 2026 | 1.9K | 0.76% | 7 | 165K | 65.8% | 1 | | Feb 2026 | 1.9K | 0.8% | 7 | 165K | 69.6% | 1 | | Mar 2026 | 1.9K | 0.77% | 7 | 165K | 67.2% | 1 | | Apr 2026 | 1.6K | 0.69% | 7 | 165K | 71.1% | 1 | | May 2026 | 1.6K | 0.7% | 7 | 165K | 71.7% | 1 | | Jun 2026 | 1.6K | 0.69% | 7 | 165K | 71.1% | 1 | | Jul 2026 | 1.9K | 0.94% | 7 | 135K | 67.1% | 1 | | Aug 2026 | 1.9K | 1.2% | 7 | 90.5K | 57.2% | 1 | | Sep 2026 | 1.9K | 1% | 7 | 110K | 58.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BSS’s and City Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BSS**: Measured on the search term “bss industrial”. - **City Plumbing**: Measured on the search term “city plumbing”. - [BSS profile](/demand/uk/brands/bss-industrial) - [City Plumbing profile](/demand/uk/brands/city-plumbing) - [All plumbers merchants in the United Kingdom](/demand/uk/categories/uk-plumbers-merchants): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BSS or City Plumbing more popular in search? In September 2026, City Plumbing had more branded searches than BSS among plumbers merchants in the United Kingdom. City Plumbing had about 110,000 branded searches, while BSS had 1,900. City Plumbing made up 58.7% of all plumbers merchant searches we track, and BSS accounted for 1%. ## Cite this page Brandwave. "BSS vs City Plumbing: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bss-industrial-vs-city-plumbing This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bss-industrial-vs-city-plumbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.