--- title: "Brooks vs New Balance: Which is searched more in the United Kingdom?" description: "Is Brooks or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/brooks-vs-new-balance" publisher: "Brandwave" --- # Brooks vs New Balance: Which is searched more in the United Kingdom? Is Brooks or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks and New Balance - **Competitive set**: Running shoe brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Brooks Share of Search**: 8% - **New Balance Share of Search**: 8% ## Is Brooks or New Balance more popular in search? - In September 2026, Brooks and New Balance were level in searches among running shoe brands in the United Kingdom, with an estimated 12.1K branded searches each, at 8% of the total each. - The lead changed hands once in the 12 months ending September 2026: Brooks took it in June 2026. - Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in the United Kingdom moved from 8.3% to 8%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in the United Kingdom moved from 8.3% to 8%, and its estimated monthly branded searches held steady at 12.1K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brooks was listed before New Balance in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom running shoe brands in September 2026? Neither Brooks nor New Balance moved beyond provider rounding among running shoe brands in Sep 2026. ## Month by month | Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 8.3% | 6 | 12.1K | 8.3% | 8 | | Nov 2025 | 12.1K | 7.6% | 7 | 12.1K | 7.6% | 8 | | Dec 2025 | 12.1K | 7.6% | 7 | 14.8K | 9.3% | 6 | | Jan 2026 | 14.8K | 7.7% | 6 | 18.1K | 9.4% | 5 | | Feb 2026 | 14.8K | 9.7% | 4 | 14.8K | 9.7% | 6 | | Mar 2026 | 14.8K | 8.4% | 5 | 14.8K | 8.4% | 6 | | Apr 2026 | 14.8K | 7.4% | 6 | 18.1K | 9% | 5 | | May 2026 | 14.8K | 8.4% | 5 | 14.8K | 8.4% | 6 | | Jun 2026 | 12.1K | 8.5% | 5 | 9.9K | 6.9% | 8 | | Jul 2026 | 12.1K | 8.6% | 5 | 9.9K | 7.1% | 7 | | Aug 2026 | 12.1K | 8.2% | 6 | 12.1K | 8.2% | 7 | | Sep 2026 | 12.1K | 8% | 6 | 12.1K | 8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks**: Measured on the search term “brooks running shoes”. - **New Balance**: Measured on the search term “new balance running shoes”. - [Brooks profile](/demand/uk/brands/brooks) - [New Balance profile](/demand/uk/brands/new-balance) - [All running shoe brands in the United Kingdom](/demand/uk/categories/uk-running-shoe-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks or New Balance more popular in search? In September 2026, Brooks and New Balance were level in searches among running shoe brands in the United Kingdom, with an estimated 12.1K branded searches each, at 8% of the total each. ## Cite this page Brandwave. "Brooks vs New Balance: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/brooks-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/brooks-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.