--- title: "Brittany Ferries vs CalMac: Which is searched more in the United Kingdom?" description: "Is Brittany Ferries or CalMac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ferry companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/brittany-ferries-vs-calmac" publisher: "Brandwave" --- # Brittany Ferries vs CalMac: Which is searched more in the United Kingdom? Is Brittany Ferries or CalMac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ferry companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brittany Ferries and CalMac - **Competitive set**: Ferry companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Brittany Ferries Share of Search**: 18.8% - **CalMac Share of Search**: 18.8% ## Is Brittany Ferries or CalMac more popular in search? - In September 2026, Brittany Ferries and CalMac were level in searches among ferry companies in the United Kingdom, with an estimated 110K branded searches each, at 18.8% of the total each. - Brittany Ferries was ahead of CalMac in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brittany Ferries’ share of searches among ferry companies in the United Kingdom moved from 17.5% to 18.8%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, CalMac’s share of searches among ferry companies in the United Kingdom moved from 17.5% to 18.8%, and its estimated monthly branded searches held steady at 110K. ## Top ferry companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Brittany Ferries was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. CalMac was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brittany Ferries was listed before CalMac in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DFDS | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | P&O Ferries | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brittany Ferries | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Stena Line | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Irish Ferries | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | CalMac | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Wightlink | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Red Funnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Condor Ferries | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ferry companies - Asked ChatGPT "Which ferry company should I use to get to France from the UK?": 1. DFDS, 2. P&O Ferries, 3. Brittany Ferries, 4. Irish Ferries - Asked ChatGPT "What are the best ferry companies in the UK?": 1. Brittany Ferries, 2. DFDS, 3. Stena Line, 4. P&O Ferries, 5. CalMac, 6. Wightlink - Asked ChatGPT "What's the best ferry company for taking a car to Ireland from the UK?": 1. Stena Line, 2. Irish Ferries, 3. P&O Ferries - Searched Google, AI Overview "ferry to france": 1. P&O Ferries, 2. DFDS, 3. Irish Ferries, 4. Brittany Ferries Not named in any answer: Red Funnel and Condor Ferries. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom ferry companies in September 2026? - In September 2026, CalMac overtook P&O Ferries and Stena Line to rank 2nd among ferry companies in the United Kingdom, with 18.8% of the searches. - In September 2026, Brittany Ferries lost share of searches among ferry companies in the United Kingdom, from 19.7% to 18.8%. ## Month by month | Month | Brittany Ferries estimated searches | Brittany Ferries Share of Search | Brittany Ferries rank | CalMac estimated searches | CalMac Share of Search | CalMac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 17.5% | 1 | 110K | 17.5% | 2 | | Nov 2025 | 90.5K | 17.3% | 1 | 74K | 14.1% | 3 | | Dec 2025 | 90.5K | 16.5% | 1 | 90.5K | 16.5% | 2 | | Jan 2026 | 135K | 21.3% | 1 | 90.5K | 14.3% | 3 | | Feb 2026 | 110K | 18.7% | 1 | 90.5K | 15.4% | 2 | | Mar 2026 | 135K | 19.1% | 1 | 135K | 19.1% | 2 | | Apr 2026 | 135K | 19.1% | 1 | 135K | 19.1% | 2 | | May 2026 | 165K | 21.6% | 1 | 110K | 14.4% | 2 | | Jun 2026 | 165K | 22.5% | 1 | 110K | 15% | 2 | | Jul 2026 | 165K | 19.9% | 1 | 135K | 16.3% | 2 | | Aug 2026 | 165K | 19.7% | 1 | 110K | 13.2% | 4 | | Sep 2026 | 110K | 18.8% | 1 | 110K | 18.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brittany Ferries’ and CalMac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brittany Ferries**: Measured on the search term “brittany ferries”. - **CalMac**: Measured on the search term “calmac”. - [Brittany Ferries profile](/demand/uk/brands/brittany-ferries) - [CalMac profile](/demand/uk/brands/calmac) - [All ferry companies in the United Kingdom](/demand/uk/categories/uk-ferry-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brittany Ferries or CalMac more popular in search? In September 2026, Brittany Ferries and CalMac were level in searches among ferry companies in the United Kingdom, with an estimated 110K branded searches each, at 18.8% of the total each. ## Cite this page Brandwave. "Brittany Ferries vs CalMac: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/brittany-ferries-vs-calmac This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/brittany-ferries-vs-calmac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.