--- title: "British Airways Holidays vs Jet2holidays: Which is searched more in the United Kingdom?" description: "Is British Airways Holidays or Jet2holidays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Package holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/british-airways-holidays-vs-jet2holidays" publisher: "Brandwave" --- # British Airways Holidays vs Jet2holidays: Which is searched more in the United Kingdom? Is British Airways Holidays or Jet2holidays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Package holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: British Airways Holidays and Jet2holidays - **Competitive set**: Package holiday companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **British Airways Holidays Share of Search**: 4.3% - **Jet2holidays Share of Search**: 32.4% ## Is British Airways Holidays or Jet2holidays more popular in search? - In September 2026, Jet2holidays had more branded searches than British Airways Holidays among package holiday companies in the United Kingdom. Jet2holidays had about 1.5 million branded searches, while British Airways Holidays had 201,000. Jet2holidays made up 32.4% of all package holiday company searches we track, and British Airways Holidays accounted for 4.3%. - Jet2holidays was ahead of British Airways Holidays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, British Airways Holidays’ share of searches among package holiday companies in the United Kingdom moved from 2.9% to 4.3%, and its estimated monthly branded searches moved from 135K to 201K. - Across the 12 months ending September 2026, Jet2holidays’ share of searches among package holiday companies in the United Kingdom moved from 32.5% to 32.4%, and its estimated monthly branded searches held steady at 1.5M. ## How did search popularity change for United Kingdom package holiday companies in September 2026? - In September 2026, Jet2holidays gained share of searches among package holiday companies in the United Kingdom, from 30.7% to 32.4%. - In September 2026, British Airways Holidays gained share of searches among package holiday companies in the United Kingdom, from 3.4% to 4.3%. ## Month by month | Month | British Airways Holidays estimated searches | British Airways Holidays Share of Search | British Airways Holidays rank | Jet2holidays estimated searches | Jet2holidays Share of Search | Jet2holidays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.9% | 6 | 1.5M | 32.5% | 1 | | Nov 2025 | 135K | 3.8% | 5 | 1M | 28% | 2 | | Dec 2025 | 135K | 3.9% | 5 | 823K | 23.6% | 2 | | Jan 2026 | 301K | 4% | 5 | 2.2M | 29.4% | 1 | | Feb 2026 | 165K | 3.1% | 5 | 1.5M | 28.6% | 1 | | Mar 2026 | 165K | 3.3% | 5 | 1.5M | 29.6% | 1 | | Apr 2026 | 165K | 3% | 5 | 1.5M | 27% | 2 | | May 2026 | 201K | 3.6% | 5 | 1.5M | 26.6% | 2 | | Jun 2026 | 201K | 3.4% | 5 | 1.8M | 30.7% | 1 | | Jul 2026 | 165K | 2.7% | 6 | 1.8M | 29.9% | 1 | | Aug 2026 | 201K | 3.4% | 5 | 1.8M | 30.7% | 1 | | Sep 2026 | 201K | 4.3% | 5 | 1.5M | 32.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using British Airways Holidays’ and Jet2holidays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **British Airways Holidays**: Measured on the search term “british airways holidays”. - **Jet2holidays**: Measured on the search term “jet2holidays”. - [British Airways Holidays profile](/demand/uk/brands/british-airways-holidays) - [Jet2holidays profile](/demand/uk/brands/jet2holidays) - [All package holiday companies in the United Kingdom](/demand/uk/categories/uk-package-holiday-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is British Airways Holidays or Jet2holidays more popular in search? In September 2026, Jet2holidays had more branded searches than British Airways Holidays among package holiday companies in the United Kingdom. Jet2holidays had about 1.5 million branded searches, while British Airways Holidays had 201,000. Jet2holidays made up 32.4% of all package holiday company searches we track, and British Airways Holidays accounted for 4.3%. ## Cite this page Brandwave. "British Airways Holidays vs Jet2holidays: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/british-airways-holidays-vs-jet2holidays This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/british-airways-holidays-vs-jet2holidays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.