--- title: "BrightHR vs CharlieHR: Which is searched more in the United Kingdom?" description: "Is BrightHR or CharlieHR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/brighthr-vs-charliehr" publisher: "Brandwave" --- # BrightHR vs CharlieHR: Which is searched more in the United Kingdom? Is BrightHR or CharlieHR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightHR and CharlieHR - **Competitive set**: HR software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BrightHR Share of Search**: 48.4% - **CharlieHR Share of Search**: 3.7% ## Is BrightHR or CharlieHR more popular in search? - In September 2026, BrightHR had more branded searches than CharlieHR among HR software in the United Kingdom. BrightHR had about 196,000 branded searches, while CharlieHR had 14,800. BrightHR made up 48.4% of all HR software searches we track, and CharlieHR accounted for 3.7%. - BrightHR was ahead of CharlieHR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BrightHR’s share of searches among HR software in the United Kingdom moved from 46.6% to 48.4%, and its estimated monthly branded searches held steady at 196K. - Across the 12 months ending September 2026, CharlieHR’s share of searches among HR software in the United Kingdom moved from 4.3% to 3.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top HR software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BrightHR and CharlieHR were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CharlieHR was listed before BrightHR in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breathe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CharlieHR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage HR | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BrightHR | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Rippling | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Access PeopleHR | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Personio | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | HiBob | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Cezanne HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software - Asked ChatGPT "Which HR software should my small business use in the UK?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Sage HR, 5. Employment Hero - Asked ChatGPT "What are the best HR software platforms in the UK?": 1. Breathe, 2. CharlieHR, 3. Employment Hero, 4. Sage HR, 5. BrightHR, 6. HiBob, 7. Personio, 8. Rippling - Asked ChatGPT "What's the best HR software in the UK for a company with 30 employees?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Employment Hero, 5. Personio - Searched Google, AI Overview "hr software": 1. Sage HR, 2. Breathe, 3. Access PeopleHR, 4. Rippling - Searched Google, AI Overview "hr software for small business": 1. Breathe, 2. Sage HR, 3. BrightHR, 4. CharlieHR, 5. Rippling Not named in any answer: Cezanne HR. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom HR software in September 2026? - In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%. - In September 2026, CharlieHR fell from 5th to 7th among HR software in the United Kingdom. ## Month by month | Month | BrightHR estimated searches | BrightHR Share of Search | BrightHR rank | CharlieHR estimated searches | CharlieHR Share of Search | CharlieHR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 196K | 46.6% | 1 | 18.1K | 4.3% | 6 | | Nov 2025 | 196K | 48.7% | 1 | 18.1K | 4.5% | 6 | | Dec 2025 | 160K | 46.5% | 1 | 14.8K | 4.3% | 6 | | Jan 2026 | 196K | 45.7% | 1 | 18.1K | 4.2% | 6 | | Feb 2026 | 196K | 49.5% | 1 | 14.8K | 3.7% | 6 | | Mar 2026 | 196K | 46.5% | 1 | 18.1K | 4.3% | 5 | | Apr 2026 | 196K | 49.2% | 1 | 18.1K | 4.6% | 5 | | May 2026 | 196K | 49.8% | 1 | 14.8K | 3.8% | 6 | | Jun 2026 | 196K | 46.5% | 1 | 18.1K | 4.3% | 5 | | Jul 2026 | 196K | 46.8% | 1 | 18.1K | 4.3% | 5 | | Aug 2026 | 160K | 44% | 1 | 14.8K | 4.1% | 5 | | Sep 2026 | 196K | 48.4% | 1 | 14.8K | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BrightHR’s and CharlieHR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightHR**: Measured on the search terms “bright hr” and “brighthr”, summed into one figure. - **CharlieHR**: Measured on the search terms “charlie hr” and “charliehr”, summed into one figure. - [BrightHR profile](/demand/uk/brands/brighthr) - [CharlieHR profile](/demand/uk/brands/charliehr) - [All HR software in the United Kingdom](/demand/uk/categories/uk-hr-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BrightHR or CharlieHR more popular in search? In September 2026, BrightHR had more branded searches than CharlieHR among HR software in the United Kingdom. BrightHR had about 196,000 branded searches, while CharlieHR had 14,800. BrightHR made up 48.4% of all HR software searches we track, and CharlieHR accounted for 3.7%. ## Cite this page Brandwave. "BrightHR vs CharlieHR: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/brighthr-vs-charliehr This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/brighthr-vs-charliehr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.