--- title: "Bridgman vs Dunelm: Which is searched more in the United Kingdom?" description: "Is Bridgman or Dunelm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bridgman-vs-dunelm" publisher: "Brandwave" --- # Bridgman vs Dunelm: Which is searched more in the United Kingdom? Is Bridgman or Dunelm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bridgman and Dunelm - **Competitive set**: Garden furniture retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bridgman Share of Search**: 0.47% - **Dunelm Share of Search**: 1.2% ## Is Bridgman or Dunelm more popular in search? - In September 2026, Dunelm had more branded searches than Bridgman among garden furniture retailers in the United Kingdom. Dunelm had about 1,600 branded searches, while Bridgman had 600. Dunelm made up 1.2% of all garden furniture retailer searches we track, and Bridgman accounted for 0.47%. - The lead changed hands 2 times in the 12 months ending September 2026: Bridgman took it in November 2025, Dunelm took it in December 2025. - Across the 12 months ending September 2026, Bridgman’s share of searches among garden furniture retailers in the United Kingdom moved from 0.6% to 0.47%, and its estimated monthly branded searches moved from 590 to 600. - Across the 12 months ending September 2026, Dunelm’s share of searches among garden furniture retailers in the United Kingdom moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K. ## Top garden furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dunelm was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bridgman did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | B&Q | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | John Lewis | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cox & Cox | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Maze | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rattan Direct | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Dunelm | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Next | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Kettler | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Garden Trading | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Range | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Wayfair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gardenesque | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bridgman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about garden furniture retailers - Asked ChatGPT "Where's the best place to buy garden furniture in the UK?": 1. John Lewis, 2. Dunelm, 3. B&Q, 4. Cox & Cox - Asked ChatGPT "Which UK shops sell good quality rattan garden furniture?": 1. Cox & Cox, 2. Maze, 3. John Lewis, 4. Rattan Direct, 5. Kettler, 6. B&Q - Asked ChatGPT "What's the best garden furniture that can stay outside all year in the UK?": 1. The Range, 2. John Lewis - Searched Google, AI Overview "rattan garden furniture": 1. B&Q, 2. Next, 3. Rattan Direct Not named in any answer: Garden Trading, Wayfair, Gardenesque and Bridgman. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom garden furniture retailers in September 2026? - In September 2026, Dunelm lost share of searches among garden furniture retailers in the United Kingdom, from 3.6% to 1.2%. ## Month by month | Month | Bridgman estimated searches | Bridgman Share of Search | Bridgman rank | Dunelm estimated searches | Dunelm Share of Search | Dunelm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.6% | 12 | 880 | 0.9% | 9 | | Nov 2025 | 550 | 0.37% | 9 | 480 | 0.33% | 10 | | Dec 2025 | 360 | 0.28% | 12 | 480 | 0.38% | 9 | | Jan 2026 | 590 | 0.58% | 12 | 1.6K | 1.6% | 7 | | Feb 2026 | 850 | 0.79% | 13 | 2.9K | 2.7% | 7 | | Mar 2026 | 1.4K | 0.61% | 12 | 14.8K | 6.6% | 7 | | Apr 2026 | 1.7K | 0.51% | 13 | 27.1K | 8% | 5 | | May 2026 | 1.6K | 0.49% | 13 | 27.1K | 8.3% | 5 | | Jun 2026 | 1.2K | 0.55% | 13 | 14.8K | 6.9% | 7 | | Jul 2026 | 1.1K | 0.45% | 13 | 14.8K | 6.3% | 7 | | Aug 2026 | 960 | 0.52% | 13 | 6.6K | 3.6% | 7 | | Sep 2026 | 600 | 0.47% | 13 | 1.6K | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bridgman’s and Dunelm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bridgman**: Measured on the search terms “bridgman” and “bridgman garden furniture”, summed into one figure. - **Dunelm**: Measured on the search term “dunelm garden furniture”. - [Bridgman profile](/demand/uk/brands/bridgman) - [Dunelm profile](/demand/uk/brands/dunelm) - [All garden furniture retailers in the United Kingdom](/demand/uk/categories/uk-garden-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bridgman or Dunelm more popular in search? In September 2026, Dunelm had more branded searches than Bridgman among garden furniture retailers in the United Kingdom. Dunelm had about 1,600 branded searches, while Bridgman had 600. Dunelm made up 1.2% of all garden furniture retailer searches we track, and Bridgman accounted for 0.47%. ## Cite this page Brandwave. "Bridgman vs Dunelm: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bridgman-vs-dunelm This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bridgman-vs-dunelm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.