--- title: "Breathe vs Employment Hero: Which is searched more in the United Kingdom?" description: "Is Breathe or Employment Hero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/breathe-hr-vs-employment-hero" publisher: "Brandwave" --- # Breathe vs Employment Hero: Which is searched more in the United Kingdom? Is Breathe or Employment Hero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breathe and Employment Hero - **Competitive set**: HR software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Breathe Share of Search**: 18.3% - **Employment Hero Share of Search**: 3.7% ## Is Breathe or Employment Hero more popular in search? - In September 2026, Breathe had more branded searches than Employment Hero among HR software in the United Kingdom. Breathe had about 74,000 branded searches, while Employment Hero had 14,800. Breathe made up 18.3% of all HR software searches we track, and Employment Hero accounted for 3.7%. - Breathe was ahead of Employment Hero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breathe’s share of searches among HR software in the United Kingdom moved from 21.6% to 18.3%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software in the United Kingdom moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top HR software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breathe appeared in all five answers. Employment Hero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breathe was listed before Employment Hero in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breathe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CharlieHR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage HR | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BrightHR | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Rippling | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Access PeopleHR | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Personio | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | HiBob | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Cezanne HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software - Asked ChatGPT "Which HR software should my small business use in the UK?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Sage HR, 5. Employment Hero - Asked ChatGPT "What are the best HR software platforms in the UK?": 1. Breathe, 2. CharlieHR, 3. Employment Hero, 4. Sage HR, 5. BrightHR, 6. HiBob, 7. Personio, 8. Rippling - Asked ChatGPT "What's the best HR software in the UK for a company with 30 employees?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Employment Hero, 5. Personio - Searched Google, AI Overview "hr software": 1. Sage HR, 2. Breathe, 3. Access PeopleHR, 4. Rippling - Searched Google, AI Overview "hr software for small business": 1. Breathe, 2. Sage HR, 3. BrightHR, 4. CharlieHR, 5. Rippling Not named in any answer: Cezanne HR. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom HR software in September 2026? - In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%. - In September 2026, Employment Hero fell from 6th to 8th among HR software in the United Kingdom. ## Month by month | Month | Breathe estimated searches | Breathe Share of Search | Breathe rank | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 21.6% | 2 | 12.1K | 2.9% | 7 | | Nov 2025 | 74K | 18.4% | 2 | 12.1K | 3% | 7 | | Dec 2025 | 74K | 21.6% | 2 | 9.9K | 2.9% | 7 | | Jan 2026 | 90.5K | 21.1% | 2 | 12.1K | 2.8% | 7 | | Feb 2026 | 74K | 18.7% | 2 | 12.1K | 3.1% | 7 | | Mar 2026 | 90.5K | 21.5% | 2 | 14.8K | 3.5% | 7 | | Apr 2026 | 74K | 18.6% | 2 | 14.8K | 3.7% | 7 | | May 2026 | 74K | 18.9% | 2 | 14.8K | 3.8% | 7 | | Jun 2026 | 90.5K | 21.5% | 2 | 14.8K | 3.5% | 7 | | Jul 2026 | 90.5K | 21.7% | 2 | 14.8K | 3.5% | 7 | | Aug 2026 | 74K | 20.4% | 2 | 14.8K | 4.1% | 6 | | Sep 2026 | 74K | 18.3% | 2 | 14.8K | 3.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Breathe’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breathe**: Measured on the search terms “breathe hr” and “breathehr”, summed into one figure. - **Employment Hero**: Measured on the search term “employment hero”. - [Breathe profile](/demand/uk/brands/breathe-hr) - [Employment Hero profile](/demand/uk/brands/employment-hero) - [All HR software in the United Kingdom](/demand/uk/categories/uk-hr-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breathe or Employment Hero more popular in search? In September 2026, Breathe had more branded searches than Employment Hero among HR software in the United Kingdom. Breathe had about 74,000 branded searches, while Employment Hero had 14,800. Breathe made up 18.3% of all HR software searches we track, and Employment Hero accounted for 3.7%. ## Cite this page Brandwave. "Breathe vs Employment Hero: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/breathe-hr-vs-employment-hero This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/breathe-hr-vs-employment-hero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.