---
title: "bp pulse vs Shell Recharge: Which is searched more in the United Kingdom?"
description: "Is bp pulse or Shell Recharge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EV charging networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/bp-pulse-vs-shell-recharge"
publisher: "Brandwave"
---

# bp pulse vs Shell Recharge: Which is searched more in the United Kingdom?

Is bp pulse or Shell Recharge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EV charging networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: bp pulse and Shell Recharge
- **Competitive set**: EV charging networks
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **bp pulse Share of Search**: 6.7%
- **Shell Recharge Share of Search**: 6.7%

## Is bp pulse or Shell Recharge more popular in search?

- In September 2026, bp pulse and Shell Recharge were level in searches among EV charging networks in the United Kingdom, with an estimated 18.1K branded searches each, at 6.7% of the total each.
- The lead changed hands once in the 12 months ending September 2026: Shell Recharge took it in April 2026.
- Across the 12 months ending September 2026, bp pulse’s share of searches among EV charging networks in the United Kingdom moved from 7.9% to 6.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Shell Recharge’s share of searches among EV charging networks in the United Kingdom moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 18.1K.

## Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shell Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. bp pulse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shell Recharge was listed before bp pulse in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tesla Supercharger | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| InstaVolt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Osprey | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Shell Recharge | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pod Point | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ionity | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gridserve | 7th | 2 of 3 | 2 of 2 | 4 of 5 |
| bp pulse | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about EV charging networks

- Asked ChatGPT "What's the best EV charging network in the UK?": 1. Tesla Supercharger, 2. InstaVolt, 3. Ionity, 4. Gridserve, 5. Osprey, 6. Shell Recharge
- Asked ChatGPT "Which public EV charging network in the UK is most reliable?": 1. Tesla Supercharger, 2. InstaVolt, 3. Osprey
- Asked ChatGPT "What are the biggest EV charging networks in the UK?": 1. Shell Recharge, 2. Pod Point, 3. InstaVolt, 4. Osprey, 5. bp pulse, 6. Tesla Supercharger, 7. Gridserve, 8. Ionity
- Searched Google, AI Overview "ev charging": 1. Gridserve
- Searched Google, AI Overview "electric car charging": 1. Gridserve

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How did search popularity change for United Kingdom EV charging networks in September 2026?

- In September 2026, bp pulse gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.
- In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

## Month by month

| Month | bp pulse estimated searches | bp pulse Share of Search | bp pulse rank | Shell Recharge estimated searches | Shell Recharge Share of Search | Shell Recharge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 7.9% | 3 | 18.1K | 6.5% | 5 |
| Nov 2025 | 22.2K | 8.4% | 2 | 14.8K | 5.6% | 5 |
| Dec 2025 | 18.1K | 6% | 4 | 12.1K | 4% | 6 |
| Jan 2026 | 18.1K | 7% | 3 | 12.1K | 4.7% | 6 |
| Feb 2026 | 18.1K | 7.1% | 2 | 12.1K | 4.8% | 6 |
| Mar 2026 | 18.1K | 7% | 3 | 14.8K | 5.7% | 5 |
| Apr 2026 | 14.8K | 4.9% | 5 | 18.1K | 6% | 4 |
| May 2026 | 14.8K | 4.8% | 5 | 18.1K | 5.9% | 4 |
| Jun 2026 | 18.1K | 6% | 3 | 18.1K | 6% | 5 |
| Jul 2026 | 14.8K | 4.9% | 5 | 18.1K | 6% | 4 |
| Aug 2026 | 18.1K | 5% | 4 | 18.1K | 5% | 5 |
| Sep 2026 | 18.1K | 6.7% | 4 | 18.1K | 6.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using bp pulse’s and Shell Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **bp pulse**: Measured on the search term “bp pulse”.
- **Shell Recharge**: Measured on the search term “shell recharge”.

- [bp pulse profile](/demand/uk/brands/bp-pulse)
- [Shell Recharge profile](/demand/uk/brands/shell-recharge)
- [All EV charging networks in the United Kingdom](/demand/uk/categories/uk-ev-charging-networks): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is bp pulse or Shell Recharge more popular in search?

In September 2026, bp pulse and Shell Recharge were level in searches among EV charging networks in the United Kingdom, with an estimated 18.1K branded searches each, at 6.7% of the total each.

## Cite this page

Brandwave. "bp pulse vs Shell Recharge: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bp-pulse-vs-shell-recharge

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bp-pulse-vs-shell-recharge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
