--- title: "Bosch vs Fisher & Paykel: Which is searched more in the United Kingdom?" description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bosch-vs-fisher-and-paykel" publisher: "Brandwave" --- # Bosch vs Fisher & Paykel: Which is searched more in the United Kingdom? Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Fisher & Paykel - **Competitive set**: Fridge brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bosch Share of Search**: 5.2% - **Fisher & Paykel Share of Search**: 2.7% ## Is Bosch or Fisher & Paykel more popular in search? - In September 2026, Bosch had more branded searches than Fisher & Paykel among fridge brands in the United Kingdom. Bosch had about 3,600 branded searches, while Fisher & Paykel had 1,900. Bosch made up 5.2% of all fridge brand searches we track, and Fisher & Paykel accounted for 2.7%. - Bosch was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in the United Kingdom moved from 4.7% to 5.2%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in the United Kingdom moved from 3.2% to 2.7%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung - Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele - Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier - Searched Google, AI Overview "fridge freezer": 1. Bosch - Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%. - Estimated monthly branded searches for Fisher & Paykel in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.7% | 7 | 2.4K | 3.2% | 9 | | Nov 2025 | 3.6K | 4.9% | 6 | 2.4K | 3.3% | 9 | | Dec 2025 | 2.9K | 4.6% | 6 | 1.9K | 3% | 9 | | Jan 2026 | 2.9K | 4% | 7 | 2.4K | 3.3% | 9 | | Feb 2026 | 2.9K | 4.9% | 6 | 1.9K | 3.2% | 8 | | Mar 2026 | 2.9K | 4.5% | 7 | 1.9K | 3% | 10 | | Apr 2026 | 2.4K | 3.9% | 8 | 1.6K | 2.6% | 12 | | May 2026 | 2.9K | 4.2% | 8 | 1.9K | 2.8% | 11 | | Jun 2026 | 3.6K | 4.9% | 7 | 1.9K | 2.6% | 12 | | Jul 2026 | 3.6K | 5% | 7 | 2.4K | 3.3% | 10 | | Aug 2026 | 3.6K | 4.6% | 7 | 2.4K | 3.1% | 11 | | Sep 2026 | 3.6K | 5.2% | 8 | 1.9K | 2.7% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch fridge”. - **Fisher & Paykel**: Measured on the search term “fisher and paykel fridge”. - [Bosch profile](/demand/uk/brands/bosch) - [Fisher & Paykel profile](/demand/uk/brands/fisher-and-paykel) - [All fridge brands in the United Kingdom](/demand/uk/categories/uk-fridge-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Fisher & Paykel more popular in search? In September 2026, Bosch had more branded searches than Fisher & Paykel among fridge brands in the United Kingdom. Bosch had about 3,600 branded searches, while Fisher & Paykel had 1,900. Bosch made up 5.2% of all fridge brand searches we track, and Fisher & Paykel accounted for 2.7%. ## Cite this page Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bosch-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.