--- title: "BorrowMyDoggy vs Rover: Which is more popular in the United Kingdom?" description: "Is BorrowMyDoggy or Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/borrowmydoggy-vs-rover-pet-care" publisher: "Brandwave" --- # BorrowMyDoggy vs Rover: Which is more popular in the United Kingdom? Is BorrowMyDoggy or Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BorrowMyDoggy and Rover - **Competitive set**: Pet sitting platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BorrowMyDoggy Share of Search**: 20.9% - **Rover Share of Search**: 10.5% ## Is BorrowMyDoggy or Rover more popular in search? - In September 2026, BorrowMyDoggy had more branded searches than Rover among pet sitting platforms in the United Kingdom. BorrowMyDoggy had about 12,100 branded searches, while Rover had 6,120. BorrowMyDoggy made up 20.9% of all pet sitting platform searches we track, and Rover accounted for 10.5%. - BorrowMyDoggy was ahead of Rover in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom moved from 22% to 20.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom moved from 8.9% to 10.5%, and its estimated monthly branded searches moved from 6K to 6.1K. ## Top pet sitting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rover was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BorrowMyDoggy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rover | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pawshake | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TrustedHousesitters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Tailster | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | BorrowMyDoggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cat in a Flat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pet sitting platforms - Asked ChatGPT "What's the best app to find a dog sitter in the UK?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters, 4. Tailster - Asked ChatGPT "Where can I find someone to look after my cat while I'm on holiday in the UK?": 1. Cat in a Flat, 2. Pawshake, 3. Rover - Asked ChatGPT "Which pet sitting sites in the UK are safe and vetted?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters - Searched Google, AI Overview "dog sitter": 1. TrustedHousesitters - Searched Google, AI Overview "pet sitting": 1. Rover, 2. Pawshake, 3. TrustedHousesitters Not named in any answer: BorrowMyDoggy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom pet sitting platforms in September 2026? - In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches. - In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%. ## How has branded search for BorrowMyDoggy and Rover changed in the United Kingdom over the last 12 months? | Month | BorrowMyDoggy estimated searches | BorrowMyDoggy Share of Search | BorrowMyDoggy rank | Rover estimated searches | Rover Share of Search | Rover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 22% | 2 | 6K | 8.9% | 4 | | Nov 2025 | 12.1K | 21.3% | 2 | 4.2K | 7.4% | 4 | | Dec 2025 | 9.9K | 17.7% | 2 | 3.5K | 6.2% | 5 | | Jan 2026 | 18.1K | 24.4% | 2 | 6.1K | 8.2% | 4 | | Feb 2026 | 14.8K | 23.1% | 2 | 5.1K | 8% | 4 | | Mar 2026 | 14.8K | 20.7% | 2 | 5K | 7% | 4 | | Apr 2026 | 14.8K | 22.1% | 2 | 5K | 7.4% | 4 | | May 2026 | 12.1K | 19.4% | 2 | 5.3K | 8.5% | 4 | | Jun 2026 | 12.1K | 17.4% | 2 | 6.3K | 9.1% | 4 | | Jul 2026 | 12.1K | 17.6% | 2 | 6.3K | 9.2% | 4 | | Aug 2026 | 12.1K | 17.2% | 2 | 6.1K | 8.7% | 5 | | Sep 2026 | 12.1K | 20.9% | 2 | 6.1K | 10.5% | 3 | ## How are BorrowMyDoggy’s and Rover’s branded searches counted? Brandwave collects information about searches that people make online using BorrowMyDoggy’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BorrowMyDoggy**: Measured on the search term “borrowmydoggy”. - **Rover**: Measured on the search terms “rover dog sitting” and “rover uk”, summed into one figure. - [BorrowMyDoggy profile](/demand/uk/brands/borrowmydoggy) - [Rover profile](/demand/uk/brands/rover-pet-care) - [All pet sitting platforms in the United Kingdom](/demand/uk/categories/uk-pet-sitting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BorrowMyDoggy or Rover more popular in search? In September 2026, BorrowMyDoggy had more branded searches than Rover among pet sitting platforms in the United Kingdom. BorrowMyDoggy had about 12,100 branded searches, while Rover had 6,120. BorrowMyDoggy made up 20.9% of all pet sitting platform searches we track, and Rover accounted for 10.5%. ## Cite this page Brandwave. "BorrowMyDoggy vs Rover: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/borrowmydoggy-vs-rover-pet-care This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/borrowmydoggy-vs-rover-pet-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.