--- title: "BorrowMyDoggy vs Cat in a Flat: Which is searched more in the United Kingdom?" description: "Is BorrowMyDoggy or Cat in a Flat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/borrowmydoggy-vs-cat-in-a-flat" publisher: "Brandwave" --- # BorrowMyDoggy vs Cat in a Flat: Which is searched more in the United Kingdom? Is BorrowMyDoggy or Cat in a Flat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BorrowMyDoggy and Cat in a Flat - **Competitive set**: Pet sitting platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BorrowMyDoggy Share of Search**: 20.9% - **Cat in a Flat Share of Search**: 9.3% ## Is BorrowMyDoggy or Cat in a Flat more popular in search? - In September 2026, BorrowMyDoggy had more branded searches than Cat in a Flat among pet sitting platforms in the United Kingdom. BorrowMyDoggy had about 12,100 branded searches, while Cat in a Flat had 5,400. BorrowMyDoggy made up 20.9% of all pet sitting platform searches we track, and Cat in a Flat accounted for 9.3%. - BorrowMyDoggy was ahead of Cat in a Flat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom moved from 22% to 20.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom moved from 12.1% to 9.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K. ## Top pet sitting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cat in a Flat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BorrowMyDoggy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rover | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pawshake | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TrustedHousesitters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Tailster | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | BorrowMyDoggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cat in a Flat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pet sitting platforms - Asked ChatGPT "What's the best app to find a dog sitter in the UK?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters, 4. Tailster - Asked ChatGPT "Where can I find someone to look after my cat while I'm on holiday in the UK?": 1. Cat in a Flat, 2. Pawshake, 3. Rover - Asked ChatGPT "Which pet sitting sites in the UK are safe and vetted?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters - Searched Google, AI Overview "dog sitter": 1. TrustedHousesitters - Searched Google, AI Overview "pet sitting": 1. Rover, 2. Pawshake, 3. TrustedHousesitters Not named in any answer: BorrowMyDoggy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom pet sitting platforms in September 2026? - In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches. - In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%. - In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%. ## Month by month | Month | BorrowMyDoggy estimated searches | BorrowMyDoggy Share of Search | BorrowMyDoggy rank | Cat in a Flat estimated searches | Cat in a Flat Share of Search | Cat in a Flat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 22% | 2 | 8.1K | 12.1% | 3 | | Nov 2025 | 12.1K | 21.3% | 2 | 8.1K | 14.3% | 3 | | Dec 2025 | 9.9K | 17.7% | 2 | 9.9K | 17.7% | 3 | | Jan 2026 | 18.1K | 24.4% | 2 | 8.1K | 10.9% | 3 | | Feb 2026 | 14.8K | 23.1% | 2 | 9.9K | 15.4% | 3 | | Mar 2026 | 14.8K | 20.7% | 2 | 9.9K | 13.8% | 3 | | Apr 2026 | 14.8K | 22.1% | 2 | 12.1K | 18.1% | 3 | | May 2026 | 12.1K | 19.4% | 2 | 9.9K | 15.9% | 3 | | Jun 2026 | 12.1K | 17.4% | 2 | 8.1K | 11.7% | 3 | | Jul 2026 | 12.1K | 17.6% | 2 | 8.1K | 11.8% | 3 | | Aug 2026 | 12.1K | 17.2% | 2 | 8.1K | 11.5% | 3 | | Sep 2026 | 12.1K | 20.9% | 2 | 5.4K | 9.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using BorrowMyDoggy’s and Cat in a Flat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BorrowMyDoggy**: Measured on the search term “borrowmydoggy”. - **Cat in a Flat**: Measured on the search term “cat in a flat”. - [BorrowMyDoggy profile](/demand/uk/brands/borrowmydoggy) - [Cat in a Flat profile](/demand/uk/brands/cat-in-a-flat) - [All pet sitting platforms in the United Kingdom](/demand/uk/categories/uk-pet-sitting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BorrowMyDoggy or Cat in a Flat more popular in search? In September 2026, BorrowMyDoggy had more branded searches than Cat in a Flat among pet sitting platforms in the United Kingdom. BorrowMyDoggy had about 12,100 branded searches, while Cat in a Flat had 5,400. BorrowMyDoggy made up 20.9% of all pet sitting platform searches we track, and Cat in a Flat accounted for 9.3%. ## Cite this page Brandwave. "BorrowMyDoggy vs Cat in a Flat: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/borrowmydoggy-vs-cat-in-a-flat This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/borrowmydoggy-vs-cat-in-a-flat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.