--- title: "Boots vs GLOSSYBOX: Which is searched more in the United Kingdom?" description: "Is Boots or GLOSSYBOX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/boots-vs-glossybox" publisher: "Brandwave" --- # Boots vs GLOSSYBOX: Which is searched more in the United Kingdom? Is Boots or GLOSSYBOX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boots and GLOSSYBOX - **Competitive set**: Beauty boxes - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Boots Share of Search**: 19.5% - **GLOSSYBOX Share of Search**: 43.5% ## Is Boots or GLOSSYBOX more popular in search? - In September 2026, GLOSSYBOX had more branded searches than Boots among beauty boxes in the United Kingdom. GLOSSYBOX had about 18,100 branded searches, while Boots had 8,100. GLOSSYBOX made up 43.5% of all beauty box searches we track, and Boots accounted for 19.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Boots took it in July 2026, GLOSSYBOX took it in August 2026. - Across the 12 months ending September 2026, Boots’ share of searches among beauty boxes in the United Kingdom moved from 27.9% to 19.5%, and its estimated monthly branded searches moved from 18.1K to 8.1K. - Across the 12 months ending September 2026, GLOSSYBOX’s share of searches among beauty boxes in the United Kingdom moved from 34.2% to 43.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top beauty boxes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GLOSSYBOX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boots was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GLOSSYBOX was listed before Boots in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lookfantastic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GLOSSYBOX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boots | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Next | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cult Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty London | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Latest in Beauty | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | M&S | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birchbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beauty boxes - Asked ChatGPT "What's the best beauty subscription box in the UK?": 1. GLOSSYBOX, 2. Lookfantastic, 3. Cult Beauty, 4. Liberty London - Asked ChatGPT "Which beauty box is worth the money?": 1. GLOSSYBOX, 2. Lookfantastic - Asked ChatGPT "What's a good beauty box to give as a gift?": 1. Lookfantastic, 2. Boots - Searched Google, AI Overview "beauty box": 1. Boots, 2. Next, 3. Lookfantastic, 4. GLOSSYBOX - Searched Google, AI Overview "beauty boxes uk": 1. Lookfantastic, 2. GLOSSYBOX, 3. Boots, 4. Next, 5. Latest in Beauty Not named in any answer: M&S, Birchbox and John Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom beauty boxes in September 2026? - In September 2026, GLOSSYBOX gained share of searches among beauty boxes in the United Kingdom, from 37% to 43.5%. - In September 2026, Boots lost share of searches among beauty boxes in the United Kingdom, from 24.7% to 19.5%. ## Month by month | Month | Boots estimated searches | Boots Share of Search | Boots rank | GLOSSYBOX estimated searches | GLOSSYBOX Share of Search | GLOSSYBOX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 27.9% | 2 | 22.2K | 34.2% | 1 | | Nov 2025 | 22.2K | 32.7% | 1 | 22.2K | 32.7% | 2 | | Dec 2025 | 14.8K | 26.1% | 2 | 22.2K | 39.1% | 1 | | Jan 2026 | 9.9K | 20.2% | 2 | 18.1K | 37% | 1 | | Feb 2026 | 6.6K | 16% | 2 | 18.1K | 44% | 1 | | Mar 2026 | 9.9K | 19.7% | 2 | 18.1K | 35.9% | 1 | | Apr 2026 | 8.1K | 21.1% | 2 | 14.8K | 38.5% | 1 | | May 2026 | 9.9K | 16.5% | 3 | 14.8K | 24.7% | 2 | | Jun 2026 | 8.1K | 18% | 2 | 14.8K | 32.9% | 1 | | Jul 2026 | 14.8K | 32.9% | 1 | 12.1K | 26.9% | 2 | | Aug 2026 | 12.1K | 24.7% | 2 | 18.1K | 37% | 1 | | Sep 2026 | 8.1K | 19.5% | 2 | 18.1K | 43.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Boots’ and GLOSSYBOX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boots**: Measured on the search term “boots beauty box”. - **GLOSSYBOX**: Measured on the search term “glossybox”. - [Boots profile](/demand/uk/brands/boots) - [GLOSSYBOX profile](/demand/uk/brands/glossybox) - [All beauty boxes in the United Kingdom](/demand/uk/categories/uk-beauty-boxes): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boots or GLOSSYBOX more popular in search? In September 2026, GLOSSYBOX had more branded searches than Boots among beauty boxes in the United Kingdom. GLOSSYBOX had about 18,100 branded searches, while Boots had 8,100. GLOSSYBOX made up 43.5% of all beauty box searches we track, and Boots accounted for 19.5%. ## Cite this page Brandwave. "Boots vs GLOSSYBOX: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/boots-vs-glossybox This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/boots-vs-glossybox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.