--- title: "Boots vs Cult Beauty: Which is searched more in the United Kingdom?" description: "Is Boots or Cult Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/boots-vs-cult-beauty" publisher: "Brandwave" --- # Boots vs Cult Beauty: Which is searched more in the United Kingdom? Is Boots or Cult Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boots and Cult Beauty - **Competitive set**: Beauty retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Boots Share of Search**: 0.5% - **Cult Beauty Share of Search**: 3.7% ## Is Boots or Cult Beauty more popular in search? - In September 2026, Cult Beauty had more branded searches than Boots among beauty retailers in the United Kingdom. Cult Beauty had about 110,000 branded searches, while Boots had 14,800. Cult Beauty made up 3.7% of all beauty retailer searches we track, and Boots accounted for 0.5%. - Cult Beauty was ahead of Boots in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boots’ share of searches among beauty retailers in the United Kingdom moved from 0.23% to 0.5%, and its estimated monthly branded searches moved from 8.1K to 14.8K. - Across the 12 months ending September 2026, Cult Beauty’s share of searches among beauty retailers in the United Kingdom moved from 3.9% to 3.7%, and its estimated monthly branded searches moved from 135K to 110K. ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Boots and Cult Beauty showed up in all four answers. Boots was listed before Cult Beauty in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boots | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Space NK | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Lookfantastic | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cult Beauty | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Superdrug | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy skincare and makeup in the UK?": 1. Boots, 2. Sephora, 3. Space NK, 4. Superdrug, 5. Cult Beauty - Asked ChatGPT "What are the best beauty shops in the UK?": 1. Boots, 2. Sephora, 3. Space NK, 4. Superdrug, 5. Lookfantastic, 6. Cult Beauty - Asked ChatGPT "What's the best online beauty retailer in the UK?": 1. Lookfantastic, 2. Boots, 3. Cult Beauty, 4. Space NK - Searched Google, AI Overview "beauty retailers": 1. Boots, 2. Sephora, 3. Space NK, 4. Cult Beauty Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom beauty retailers in September 2026? - Estimated monthly branded searches for Boots in the United Kingdom rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. - Estimated monthly branded searches for Cult Beauty in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Boots estimated searches | Boots Share of Search | Boots rank | Cult Beauty estimated searches | Cult Beauty Share of Search | Cult Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.23% | 6 | 135K | 3.9% | 5 | | Nov 2025 | 9.9K | 0.19% | 6 | 301K | 5.7% | 5 | | Dec 2025 | 8.1K | 0.17% | 6 | 201K | 4.2% | 5 | | Jan 2026 | 6.6K | 0.21% | 6 | 135K | 4.4% | 5 | | Feb 2026 | 6.6K | 0.23% | 6 | 110K | 3.8% | 5 | | Mar 2026 | 8.1K | 0.26% | 6 | 135K | 4.4% | 5 | | Apr 2026 | 8.1K | 0.28% | 6 | 135K | 4.6% | 5 | | May 2026 | 12.1K | 0.38% | 6 | 110K | 3.4% | 5 | | Jun 2026 | 12.1K | 0.44% | 6 | 110K | 4% | 5 | | Jul 2026 | 14.8K | 0.46% | 6 | 110K | 3.4% | 5 | | Aug 2026 | 14.8K | 0.46% | 6 | 110K | 3.4% | 5 | | Sep 2026 | 14.8K | 0.5% | 6 | 110K | 3.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Boots’ and Cult Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boots**: Measured on the search term “boots beauty”. - **Cult Beauty**: Measured on the search term “cult beauty”. - [Boots profile](/demand/uk/brands/boots) - [Cult Beauty profile](/demand/uk/brands/cult-beauty) - [All beauty retailers in the United Kingdom](/demand/uk/categories/uk-beauty-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boots or Cult Beauty more popular in search? In September 2026, Cult Beauty had more branded searches than Boots among beauty retailers in the United Kingdom. Cult Beauty had about 110,000 branded searches, while Boots had 14,800. Cult Beauty made up 3.7% of all beauty retailer searches we track, and Boots accounted for 0.5%. ## Cite this page Brandwave. "Boots vs Cult Beauty: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/boots-vs-cult-beauty This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/boots-vs-cult-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.