--- title: "Booksy vs Fresha: Which is searched more in the United Kingdom?" description: "Is Booksy or Fresha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/booksy-vs-fresha" publisher: "Brandwave" --- # Booksy vs Fresha: Which is searched more in the United Kingdom? Is Booksy or Fresha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Booksy and Fresha - **Competitive set**: Salon booking software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Booksy Share of Search**: 82.7% - **Fresha Share of Search**: 4% ## Is Booksy or Fresha more popular in search? - In September 2026, Booksy had more branded searches than Fresha among salon booking software in the United Kingdom. Booksy had about 49,500 branded searches, while Fresha had 2,400. Booksy made up 82.7% of all salon booking software searches we track, and Fresha accounted for 4%. - Booksy was ahead of Fresha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Booksy’s share of searches among salon booking software in the United Kingdom moved from 79.6% to 82.7%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom moved from 7.1% to 4%, and its estimated monthly branded searches moved from 4.4K to 2.4K. ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Booksy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fresha was listed before Booksy in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Square Appointments | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Treatwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Timely | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in the UK?": 1. Fresha, 2. Timely, 3. Phorest, 4. Booksy, 5. Square Appointments - Asked ChatGPT "Which booking system is best for a small hair or beauty salon?": 1. Fresha, 2. Square Appointments, 3. Treatwell - Asked ChatGPT "What's the easiest salon booking app for clients to use?": 1. Fresha, 2. Booksy, 3. Square Appointments - Searched Google, AI Overview "salon software": 1. Fresha - Searched Google, AI Overview "salon booking app": 1. Fresha, 2. Treatwell, 3. Booksy, 4. Square Appointments, 5. Phorest Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom salon booking software in September 2026? - In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%. ## Month by month | Month | Booksy estimated searches | Booksy Share of Search | Booksy rank | Fresha estimated searches | Fresha Share of Search | Fresha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 79.6% | 1 | 4.4K | 7.1% | 2 | | Nov 2025 | 49.5K | 84.8% | 1 | 1.6K | 2.7% | 5 | | Dec 2025 | 49.5K | 87.4% | 1 | 1K | 1.8% | 5 | | Jan 2026 | 49.5K | 83.1% | 1 | 1.6K | 2.7% | 5 | | Feb 2026 | 49.5K | 84.4% | 1 | 2.4K | 4.1% | 3 | | Mar 2026 | 60.5K | 86% | 1 | 1.9K | 2.7% | 4 | | Apr 2026 | 49.5K | 84.1% | 1 | 1.9K | 3.2% | 3 | | May 2026 | 60.5K | 87.9% | 1 | 1.9K | 2.8% | 3 | | Jun 2026 | 60.5K | 85.8% | 1 | 2.9K | 4.1% | 3 | | Jul 2026 | 60.5K | 86.4% | 1 | 2.4K | 3.4% | 3 | | Aug 2026 | 49.5K | 82.7% | 1 | 2.9K | 4.8% | 3 | | Sep 2026 | 49.5K | 82.7% | 1 | 2.4K | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Booksy’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Booksy**: Measured on the search term “booksy”. - **Fresha**: Measured on the search term “fresha for business”. - [Booksy profile](/demand/uk/brands/booksy) - [Fresha profile](/demand/uk/brands/fresha) - [All salon booking software in the United Kingdom](/demand/uk/categories/uk-salon-booking-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Booksy or Fresha more popular in search? In September 2026, Booksy had more branded searches than Fresha among salon booking software in the United Kingdom. Booksy had about 49,500 branded searches, while Fresha had 2,400. Booksy made up 82.7% of all salon booking software searches we track, and Fresha accounted for 4%. ## Cite this page Brandwave. "Booksy vs Fresha: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/booksy-vs-fresha This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/booksy-vs-fresha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.