--- title: "Boodles vs Missoma: Which is more popular in the United Kingdom?" description: "Is Boodles or Missoma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/boodles-vs-missoma" publisher: "Brandwave" --- # Boodles vs Missoma: Which is more popular in the United Kingdom? Is Boodles or Missoma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boodles and Missoma - **Competitive set**: Jewellery brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Boodles Share of Search**: 2.5% - **Missoma Share of Search**: 4.5% ## Is Boodles or Missoma more popular in search? - In September 2026, Missoma had more branded searches than Boodles among jewellery brands in the United Kingdom. Missoma had about 33,100 branded searches, while Boodles had 18,100. Missoma made up 4.5% of all jewellery brand searches we track, and Boodles accounted for 2.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Boodles took it in March 2026, Missoma took it in April 2026. - Across the 12 months ending September 2026, Boodles’ share of searches among jewellery brands in the United Kingdom moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Missoma’s share of searches among jewellery brands in the United Kingdom moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Missoma appeared in all five answers. Boodles was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Missoma was listed before Boodles in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - Missoma’s share of searches among jewellery brands in the United Kingdom has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026. ## How has branded search for Boodles and Missoma changed in the United Kingdom over the last 12 months? | Month | Boodles estimated searches | Boodles Share of Search | Boodles rank | Missoma estimated searches | Missoma Share of Search | Missoma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2% | 6 | 40.5K | 4.4% | 5 | | Nov 2025 | 22.2K | 1.1% | 6 | 74K | 3.5% | 5 | | Dec 2025 | 22.2K | 1.1% | 6 | 60.5K | 3.1% | 5 | | Jan 2026 | 18.1K | 1.9% | 6 | 40.5K | 4.3% | 5 | | Feb 2026 | 18.1K | 2.3% | 6 | 33.1K | 4.2% | 5 | | Mar 2026 | 40.5K | 4.6% | 5 | 33.1K | 3.8% | 6 | | Apr 2026 | 14.8K | 2.4% | 6 | 27.1K | 4.4% | 5 | | May 2026 | 22.2K | 3.2% | 6 | 33.1K | 4.8% | 5 | | Jun 2026 | 18.1K | 2.5% | 6 | 40.5K | 5.6% | 5 | | Jul 2026 | 14.8K | 2.2% | 6 | 33.1K | 5% | 5 | | Aug 2026 | 14.8K | 2.1% | 6 | 33.1K | 4.6% | 5 | | Sep 2026 | 18.1K | 2.5% | 6 | 33.1K | 4.5% | 5 | ## How are Boodles’ and Missoma’s branded searches counted? Brandwave collects information about searches that people make online using Boodles’ and Missoma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boodles**: Measured on the search term “boodles”. - **Missoma**: Measured on the search term “missoma”. - [Boodles profile](/demand/uk/brands/boodles) - [Missoma profile](/demand/uk/brands/missoma) - [All jewellery brands in the United Kingdom](/demand/uk/categories/uk-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boodles or Missoma more popular in search? In September 2026, Missoma had more branded searches than Boodles among jewellery brands in the United Kingdom. Missoma had about 33,100 branded searches, while Boodles had 18,100. Missoma made up 4.5% of all jewellery brand searches we track, and Boodles accounted for 2.5%. ## Cite this page Brandwave. "Boodles vs Missoma: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/boodles-vs-missoma This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/boodles-vs-missoma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.