---
title: "Bonne Maman vs Wilkin & Sons: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Bonne Maman or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/bonne-maman-vs-wilkin-and-sons"
publisher: "Brandwave"
---

# Bonne Maman vs Wilkin & Sons: Which is searched more in United Kingdom?

Which is more popular in search, Bonne Maman or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonne Maman and Wilkin & Sons
- **Competitive set**: Jam brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Bonne Maman Share of Search**: 77.4%
- **Wilkin & Sons Share of Search**: 12.7%

## Which is more popular in search, Bonne Maman or Wilkin & Sons?

- In September 2026, Bonne Maman had more branded searches than Wilkin & Sons among jam brands in United Kingdom. Bonne Maman was estimated to have 14.8K branded searches compared to Wilkin & Sons’ 2.4K, and held a 77.4% Share of Search versus Wilkin & Sons’ 12.7%.
- Bonne Maman was ahead of Wilkin & Sons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom moved from 76.4% to 77.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for United Kingdom jam brands in September 2026?

- In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.
- In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.

## Month by month

| Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Wilkin & Sons estimated searches | Wilkin & Sons Share of Search | Wilkin & Sons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 76.4% | 1 | 2.4K | 15.4% | 2 |
| Nov 2025 | 12.1K | 76.4% | 1 | 2.4K | 15.3% | 2 |
| Dec 2025 | 14.8K | 78.6% | 1 | 2.4K | 12.8% | 2 |
| Jan 2026 | 9.9K | 71% | 1 | 2.4K | 17.4% | 2 |
| Feb 2026 | 12.1K | 76.4% | 1 | 2.4K | 15.3% | 2 |
| Mar 2026 | 12.1K | 75% | 1 | 2.4K | 15% | 2 |
| Apr 2026 | 9.9K | 72.7% | 1 | 2.4K | 17.7% | 2 |
| May 2026 | 12.1K | 76.5% | 1 | 2.4K | 15.2% | 2 |
| Jun 2026 | 9.9K | 71% | 1 | 2.4K | 17.4% | 2 |
| Jul 2026 | 9.9K | 72.6% | 1 | 2.4K | 17.8% | 2 |
| Aug 2026 | 9.9K | 72.7% | 1 | 2.4K | 17.7% | 2 |
| Sep 2026 | 14.8K | 77.4% | 1 | 2.4K | 12.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonne Maman’s and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonne Maman**: Measured on the search term “bonne maman”.
- **Wilkin & Sons**: Measured on the search terms “wilkin and sons” and “wilkin sons”, summed into one figure.

- [Bonne Maman profile](/demand/uk/brands/bonne-maman)
- [Wilkin & Sons profile](/demand/uk/brands/wilkin-and-sons)
- [All jam brands in United Kingdom](/demand/uk/categories/uk-jam-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonne Maman or Wilkin & Sons?

In September 2026, Bonne Maman had more branded searches than Wilkin & Sons among jam brands in United Kingdom. Bonne Maman was estimated to have 14.8K branded searches compared to Wilkin & Sons’ 2.4K, and held a 77.4% Share of Search versus Wilkin & Sons’ 12.7%.

## Cite this page

Brandwave. "Bonne Maman vs Wilkin & Sons: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/bonne-maman-vs-wilkin-and-sons

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bonne-maman-vs-wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.