---
title: "Bonne Maman vs Hartley's: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Bonne Maman or Hartley's? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/bonne-maman-vs-hartleys"
publisher: "Brandwave"
---

# Bonne Maman vs Hartley's: Which is searched more in United Kingdom?

Which is more popular in search, Bonne Maman or Hartley's? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonne Maman and Hartley's
- **Competitive set**: Jam brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Bonne Maman Share of Search**: 77.4%
- **Hartley's Share of Search**: 10%

## Which is more popular in search, Bonne Maman or Hartley's?

- In September 2026, Bonne Maman had more branded searches than Hartley's among jam brands in United Kingdom. Bonne Maman was estimated to have 14.8K branded searches compared to Hartley's’ 1.9K, and held a 77.4% Share of Search versus Hartley's’ 10%.
- Bonne Maman was ahead of Hartley's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom moved from 76.4% to 77.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom moved from 8.2% to 10%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

## How did search popularity change for United Kingdom jam brands in September 2026?

- In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.
- Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026.

## Month by month

| Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Hartley's estimated searches | Hartley's Share of Search | Hartley's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 76.4% | 1 | 1.3K | 8.2% | 3 |
| Nov 2025 | 12.1K | 76.4% | 1 | 1.3K | 8.3% | 3 |
| Dec 2025 | 14.8K | 78.6% | 1 | 1.6K | 8.6% | 3 |
| Jan 2026 | 9.9K | 71% | 1 | 1.6K | 11.5% | 3 |
| Feb 2026 | 12.1K | 76.4% | 1 | 1.3K | 8.3% | 3 |
| Mar 2026 | 12.1K | 75% | 1 | 1.6K | 10% | 3 |
| Apr 2026 | 9.9K | 72.7% | 1 | 1.3K | 9.6% | 3 |
| May 2026 | 12.1K | 76.5% | 1 | 1.3K | 8.3% | 3 |
| Jun 2026 | 9.9K | 71% | 1 | 1.6K | 11.5% | 3 |
| Jul 2026 | 9.9K | 72.6% | 1 | 1.3K | 9.6% | 3 |
| Aug 2026 | 9.9K | 72.7% | 1 | 1.3K | 9.6% | 3 |
| Sep 2026 | 14.8K | 77.4% | 1 | 1.9K | 10% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonne Maman’s and Hartley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonne Maman**: Measured on the search term “bonne maman”.
- **Hartley's**: Measured on the search terms “hartley s” and “hartleys jam”, summed into one figure.

- [Bonne Maman profile](/demand/uk/brands/bonne-maman)
- [Hartley's profile](/demand/uk/brands/hartleys)
- [All jam brands in United Kingdom](/demand/uk/categories/uk-jam-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonne Maman or Hartley's?

In September 2026, Bonne Maman had more branded searches than Hartley's among jam brands in United Kingdom. Bonne Maman was estimated to have 14.8K branded searches compared to Hartley's’ 1.9K, and held a 77.4% Share of Search versus Hartley's’ 10%.

## Cite this page

Brandwave. "Bonne Maman vs Hartley's: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/bonne-maman-vs-hartleys

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bonne-maman-vs-hartleys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.