--- title: "Bombay Sapphire vs Tanqueray: Which is searched more in the United Kingdom?" description: "Is Bombay Sapphire or Tanqueray more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bombay-sapphire-vs-tanqueray" publisher: "Brandwave" --- # Bombay Sapphire vs Tanqueray: Which is searched more in the United Kingdom? Is Bombay Sapphire or Tanqueray more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bombay Sapphire and Tanqueray - **Competitive set**: Gin brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bombay Sapphire Share of Search**: 31.8% - **Tanqueray Share of Search**: 14.2% ## Is Bombay Sapphire or Tanqueray more popular in search? - In September 2026, Bombay Sapphire had more branded searches than Tanqueray among gin brands in the United Kingdom. Bombay Sapphire had about 12,100 branded searches, while Tanqueray had 5,400. Bombay Sapphire made up 31.8% of all gin brand searches we track, and Tanqueray accounted for 14.2%. - Bombay Sapphire was ahead of Tanqueray in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bombay Sapphire’s share of searches among gin brands in the United Kingdom moved from 30.5% to 31.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands in the United Kingdom moved from 13.6% to 14.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tanqueray was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bombay Sapphire was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tanqueray was listed before Bombay Sapphire in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tanqueray | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hendrick's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Gordon's | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bombay Sapphire | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Sipsmith | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Whitley Neill | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "What's the best gin brand in the UK?": 1. Tanqueray, 2. Hendrick's, 3. Sipsmith - Asked ChatGPT "What are the most popular gin brands in the UK?": 1. Gordon's, 2. Tanqueray, 3. Bombay Sapphire, 4. Hendrick's, 5. Sipsmith, 6. Whitley Neill - Asked ChatGPT "Which gin brand is best for a gin and tonic?": 1. Tanqueray, 2. Hendrick's - Searched Google, AI Overview "gin": named none of the brands we track - Searched Google, AI Overview "best gin": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom gin brands in September 2026? - In September 2026, Bombay Sapphire gained share of searches among gin brands in the United Kingdom, from 29.7% to 31.8%. - In September 2026, Tanqueray lost share of searches among gin brands in the United Kingdom, from 16.2% to 14.2%. ## Month by month | Month | Bombay Sapphire estimated searches | Bombay Sapphire Share of Search | Bombay Sapphire rank | Tanqueray estimated searches | Tanqueray Share of Search | Tanqueray rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 30.5% | 1 | 6.6K | 13.6% | 4 | | Nov 2025 | 18.1K | 29.3% | 1 | 8.1K | 13.1% | 4 | | Dec 2025 | 22.2K | 26.5% | 1 | 9.9K | 11.8% | 4 | | Jan 2026 | 9.9K | 26.8% | 1 | 5.4K | 14.6% | 4 | | Feb 2026 | 9.9K | 28.9% | 1 | 4.4K | 12.9% | 4 | | Mar 2026 | 12.1K | 31% | 1 | 4.4K | 11.3% | 4 | | Apr 2026 | 12.1K | 29.7% | 1 | 6.6K | 16.2% | 4 | | May 2026 | 12.1K | 27.8% | 1 | 6.6K | 15.1% | 4 | | Jun 2026 | 12.1K | 28.5% | 1 | 5.4K | 12.7% | 4 | | Jul 2026 | 12.1K | 29.2% | 1 | 6.6K | 15.9% | 4 | | Aug 2026 | 12.1K | 29.7% | 1 | 6.6K | 16.2% | 4 | | Sep 2026 | 12.1K | 31.8% | 1 | 5.4K | 14.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bombay Sapphire’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bombay Sapphire**: Measured on the search term “bombay sapphire”. - **Tanqueray**: Measured on the search term “tanqueray”. - [Bombay Sapphire profile](/demand/uk/brands/bombay-sapphire) - [Tanqueray profile](/demand/uk/brands/tanqueray) - [All gin brands in the United Kingdom](/demand/uk/categories/uk-gin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bombay Sapphire or Tanqueray more popular in search? In September 2026, Bombay Sapphire had more branded searches than Tanqueray among gin brands in the United Kingdom. Bombay Sapphire had about 12,100 branded searches, while Tanqueray had 5,400. Bombay Sapphire made up 31.8% of all gin brand searches we track, and Tanqueray accounted for 14.2%. ## Cite this page Brandwave. "Bombay Sapphire vs Tanqueray: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bombay-sapphire-vs-tanqueray This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bombay-sapphire-vs-tanqueray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.