--- title: "Boden vs Superdry: Which is searched more in the United Kingdom?" description: "Is Boden or Superdry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/boden-vs-superdry" publisher: "Brandwave" --- # Boden vs Superdry: Which is searched more in the United Kingdom? Is Boden or Superdry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boden and Superdry - **Competitive set**: Casual clothing brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Boden Share of Search**: 15.1% - **Superdry Share of Search**: 15.1% ## Is Boden or Superdry more popular in search? - In September 2026, Boden and Superdry were level in searches among casual clothing brands in the United Kingdom, with an estimated 246K branded searches each, at 15.1% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Boden took it in April 2026, Superdry took it in August 2026. - Across the 12 months ending September 2026, Boden’s share of searches among casual clothing brands in the United Kingdom moved from 15.6% to 15.1%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Superdry’s share of searches among casual clothing brands in the United Kingdom moved from 19.1% to 15.1%, and its estimated monthly branded searches moved from 368K to 246K. ## Top casual clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Boden was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Superdry did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | FatFace | 0 of 3 | 0 of 1 | 0 of 4 | | Boden | 1 of 3 | 0 of 1 | 1 of 4 | | Superdry | 0 of 3 | 0 of 1 | 0 of 4 | | White Stuff | 1 of 3 | 0 of 1 | 1 of 4 | | Crew Clothing | 0 of 3 | 0 of 1 | 0 of 4 | | Seasalt Cornwall | 1 of 3 | 0 of 1 | 1 of 4 | | Weird Fish | 0 of 3 | 0 of 1 | 0 of 4 | | Joules | 0 of 3 | 0 of 1 | 0 of 4 | | Saltrock | 0 of 3 | 0 of 1 | 0 of 4 | | Jack Wills | 0 of 3 | 0 of 1 | 0 of 4 | | Sunspel | 2 of 3 | 1 of 1 | 3 of 4 | | Hush | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about casual clothing brands - Asked ChatGPT "What are some good British casual clothing brands?": 1. Sunspel - Asked ChatGPT "Which UK brands sell nice clothes for weekends away?": 1. Boden, 2. Seasalt Cornwall, 3. Hush, 4. White Stuff - Asked ChatGPT "Where can I buy a good quality hoodie in the UK?": 1. Sunspel - Searched Google, AI Overview "clothing brands uk": 1. Sunspel Not named in any answer: FatFace, Superdry, Crew Clothing, Weird Fish, Joules, Saltrock and Jack Wills. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom casual clothing brands in September 2026? - In September 2026, Boden overtook Superdry and White Stuff to rank 2nd among casual clothing brands in the United Kingdom, with 15.1% of the searches. - In September 2026, Superdry gained share of searches among casual clothing brands in the United Kingdom, from 14.5% to 15.1%. ## Month by month | Month | Boden estimated searches | Boden Share of Search | Boden rank | Superdry estimated searches | Superdry Share of Search | Superdry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 15.6% | 3 | 368K | 19.1% | 2 | | Nov 2025 | 301K | 11.9% | 4 | 550K | 21.7% | 1 | | Dec 2025 | 246K | 9.8% | 5 | 550K | 22% | 2 | | Jan 2026 | 246K | 13.5% | 3 | 368K | 20.1% | 2 | | Feb 2026 | 201K | 15% | 3 | 246K | 18.4% | 2 | | Mar 2026 | 246K | 15.7% | 2 | 246K | 15.7% | 3 | | Apr 2026 | 301K | 17.8% | 2 | 201K | 11.9% | 4 | | May 2026 | 301K | 16.7% | 2 | 246K | 13.7% | 3 | | Jun 2026 | 246K | 15.3% | 2 | 201K | 12.5% | 5 | | Jul 2026 | 246K | 15.4% | 2 | 201K | 12.5% | 5 | | Aug 2026 | 201K | 11.8% | 4 | 246K | 14.5% | 2 | | Sep 2026 | 246K | 15.1% | 2 | 246K | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boden’s and Superdry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boden**: Measured on the search term “boden”. - **Superdry**: Measured on the search term “superdry”. - [Boden profile](/demand/uk/brands/boden) - [Superdry profile](/demand/uk/brands/superdry) - [All casual clothing brands in the United Kingdom](/demand/uk/categories/uk-casual-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boden or Superdry more popular in search? In September 2026, Boden and Superdry were level in searches among casual clothing brands in the United Kingdom, with an estimated 246K branded searches each, at 15.1% of the total each. ## Cite this page Brandwave. "Boden vs Superdry: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/boden-vs-superdry This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/boden-vs-superdry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.