--- title: "Boden vs Hush: Which is searched more in the United Kingdom?" description: "Is Boden or Hush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/boden-vs-hush-clothing" publisher: "Brandwave" --- # Boden vs Hush: Which is searched more in the United Kingdom? Is Boden or Hush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boden and Hush - **Competitive set**: Casual clothing brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Boden Share of Search**: 15.1% - **Hush Share of Search**: 1.4% ## Is Boden or Hush more popular in search? - In September 2026, Boden had more branded searches than Hush among casual clothing brands in the United Kingdom. Boden had about 246,000 branded searches, while Hush had 22,200. Boden made up 15.1% of all casual clothing brand searches we track, and Hush accounted for 1.4%. - Boden was ahead of Hush in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boden’s share of searches among casual clothing brands in the United Kingdom moved from 15.6% to 15.1%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Hush’s share of searches among casual clothing brands in the United Kingdom moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 22.2K. ## Top casual clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Boden and Hush were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | FatFace | 0 of 3 | 0 of 1 | 0 of 4 | | Boden | 1 of 3 | 0 of 1 | 1 of 4 | | Superdry | 0 of 3 | 0 of 1 | 0 of 4 | | White Stuff | 1 of 3 | 0 of 1 | 1 of 4 | | Crew Clothing | 0 of 3 | 0 of 1 | 0 of 4 | | Seasalt Cornwall | 1 of 3 | 0 of 1 | 1 of 4 | | Weird Fish | 0 of 3 | 0 of 1 | 0 of 4 | | Joules | 0 of 3 | 0 of 1 | 0 of 4 | | Saltrock | 0 of 3 | 0 of 1 | 0 of 4 | | Jack Wills | 0 of 3 | 0 of 1 | 0 of 4 | | Sunspel | 2 of 3 | 1 of 1 | 3 of 4 | | Hush | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about casual clothing brands - Asked ChatGPT "What are some good British casual clothing brands?": 1. Sunspel - Asked ChatGPT "Which UK brands sell nice clothes for weekends away?": 1. Boden, 2. Seasalt Cornwall, 3. Hush, 4. White Stuff - Asked ChatGPT "Where can I buy a good quality hoodie in the UK?": 1. Sunspel - Searched Google, AI Overview "clothing brands uk": 1. Sunspel Not named in any answer: FatFace, Superdry, Crew Clothing, Weird Fish, Joules, Saltrock and Jack Wills. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom casual clothing brands in September 2026? - In September 2026, Boden overtook Superdry and White Stuff to rank 2nd among casual clothing brands in the United Kingdom, with 15.1% of the searches. ## Month by month | Month | Boden estimated searches | Boden Share of Search | Boden rank | Hush estimated searches | Hush Share of Search | Hush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 15.6% | 3 | 22.2K | 1.2% | 11 | | Nov 2025 | 301K | 11.9% | 4 | 22.2K | 0.87% | 12 | | Dec 2025 | 246K | 9.8% | 5 | 22.2K | 0.89% | 12 | | Jan 2026 | 246K | 13.5% | 3 | 22.2K | 1.2% | 12 | | Feb 2026 | 201K | 15% | 3 | 18.1K | 1.4% | 11 | | Mar 2026 | 246K | 15.7% | 2 | 22.2K | 1.4% | 12 | | Apr 2026 | 301K | 17.8% | 2 | 22.2K | 1.3% | 12 | | May 2026 | 301K | 16.7% | 2 | 27.1K | 1.5% | 12 | | Jun 2026 | 246K | 15.3% | 2 | 22.2K | 1.4% | 12 | | Jul 2026 | 246K | 15.4% | 2 | 22.2K | 1.4% | 12 | | Aug 2026 | 201K | 11.8% | 4 | 22.2K | 1.3% | 12 | | Sep 2026 | 246K | 15.1% | 2 | 22.2K | 1.4% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Boden’s and Hush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boden**: Measured on the search term “boden”. - **Hush**: Measured on the search term “hush clothing”. - [Boden profile](/demand/uk/brands/boden) - [Hush profile](/demand/uk/brands/hush-clothing) - [All casual clothing brands in the United Kingdom](/demand/uk/categories/uk-casual-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boden or Hush more popular in search? In September 2026, Boden had more branded searches than Hush among casual clothing brands in the United Kingdom. Boden had about 246,000 branded searches, while Hush had 22,200. Boden made up 15.1% of all casual clothing brand searches we track, and Hush accounted for 1.4%. ## Cite this page Brandwave. "Boden vs Hush: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/boden-vs-hush-clothing This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/boden-vs-hush-clothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.