--- title: "Boden vs Hobbs: Which is searched more in the United Kingdom?" description: "Is Boden or Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/boden-vs-hobbs" publisher: "Brandwave" --- # Boden vs Hobbs: Which is searched more in the United Kingdom? Is Boden or Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boden and Hobbs - **Competitive set**: Women's fashion brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Boden Share of Search**: 1.8% - **Hobbs Share of Search**: 11.2% ## Is Boden or Hobbs more popular in search? - In September 2026, Hobbs had more branded searches than Boden among women's fashion brands in the United Kingdom. Hobbs had about 135,000 branded searches, while Boden had 22,200. Hobbs made up 11.2% of all women's fashion brand searches we track, and Boden accounted for 1.8%. - Hobbs was ahead of Boden in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boden’s share of searches among women's fashion brands in the United Kingdom moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Hobbs’ share of searches among women's fashion brands in the United Kingdom moved from 12.1% to 11.2%, and its estimated monthly branded searches moved from 165K to 135K. ## Top women's fashion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hobbs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Boden was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hobbs was listed before Boden in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hobbs | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Reiss | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Phase Eight | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Jigsaw | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ME+EM | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Whistles | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Boden | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | RIXO | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Mint Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sézane | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Karen Millen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Monsoon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Baukjen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | LK Bennett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion brands - Asked ChatGPT "Where should I buy a wedding guest dress in the UK?": 1. Phase Eight, 2. RIXO - Asked ChatGPT "What are the best UK brands for women's workwear?": 1. Hobbs, 2. Reiss, 3. ME+EM, 4. Jigsaw, 5. Boden, 6. Phase Eight, 7. Whistles - Asked ChatGPT "Which British women's clothing brands are worth the money?": 1. Jigsaw, 2. Hobbs, 3. Whistles, 4. ME+EM, 5. Boden, 6. RIXO - Searched Google, AI Overview "clothing brands uk": 1. Reiss, 2. Hobbs, 3. Phase Eight Not named in any answer: Mint Velvet, Sézane, Karen Millen, Monsoon, Baukjen and LK Bennett. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom women's fashion brands in September 2026? - In September 2026, Boden rose from 12th to 11th among women's fashion brands in the United Kingdom. - Estimated monthly branded searches for Hobbs in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Boden estimated searches | Boden Share of Search | Boden rank | Hobbs estimated searches | Hobbs Share of Search | Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.6% | 13 | 165K | 12.1% | 3 | | Nov 2025 | 14.8K | 0.94% | 14 | 201K | 12.8% | 3 | | Dec 2025 | 8.1K | 0.55% | 14 | 165K | 11.2% | 3 | | Jan 2026 | 12.1K | 0.86% | 14 | 165K | 11.8% | 3 | | Feb 2026 | 12.1K | 0.95% | 14 | 135K | 10.6% | 4 | | Mar 2026 | 22.2K | 1.5% | 13 | 165K | 11.3% | 3 | | Apr 2026 | 33.1K | 2.3% | 12 | 165K | 11.5% | 3 | | May 2026 | 33.1K | 2.2% | 11 | 165K | 11.2% | 3 | | Jun 2026 | 33.1K | 2.4% | 11 | 165K | 11.8% | 3 | | Jul 2026 | 33.1K | 2.5% | 11 | 135K | 10.2% | 4 | | Aug 2026 | 22.2K | 1.8% | 12 | 135K | 11% | 3 | | Sep 2026 | 22.2K | 1.8% | 11 | 135K | 11.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boden’s and Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boden**: Measured on the search term “boden dresses”. - **Hobbs**: Measured on the search term “hobbs”. - [Boden profile](/demand/uk/brands/boden) - [Hobbs profile](/demand/uk/brands/hobbs) - [All women's fashion brands in the United Kingdom](/demand/uk/categories/uk-womens-fashion-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boden or Hobbs more popular in search? In September 2026, Hobbs had more branded searches than Boden among women's fashion brands in the United Kingdom. Hobbs had about 135,000 branded searches, while Boden had 22,200. Hobbs made up 11.2% of all women's fashion brand searches we track, and Boden accounted for 1.8%. ## Cite this page Brandwave. "Boden vs Hobbs: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/boden-vs-hobbs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/boden-vs-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.