--- title: "BMW vs BYD: Which is searched more in the United Kingdom?" description: "Is BMW or BYD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bmw-vs-byd" publisher: "Brandwave" --- # BMW vs BYD: Which is searched more in the United Kingdom? Is BMW or BYD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW and BYD - **Competitive set**: Car brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BMW Share of Search**: 3.5% - **BYD Share of Search**: 4% ## Is BMW or BYD more popular in search? - In September 2026, BYD had more branded searches than BMW among car brands in the United Kingdom. BYD had about 554,000 branded searches, while BMW had 489,000. BYD made up 4% of all car brand searches we track, and BMW accounted for 3.5%. - The lead changed hands 3 times in the 12 months ending September 2026: BYD took it in April 2026, BMW took it in June 2026, BYD took it in August 2026. - Across the 12 months ending September 2026, BMW’s share of searches among car brands in the United Kingdom held steady at 3.5%, and its estimated monthly branded searches held steady at 489K. - Across the 12 months ending September 2026, BYD’s share of searches among car brands in the United Kingdom moved from 3% to 4%, and its estimated monthly branded searches moved from 428K to 554K. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BMW and BYD were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 | | Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 | | Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 | | Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 | | Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 | | Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 | | Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 | | Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 | | Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 | | Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 | | BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 | | Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 | | Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 | | Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 | | Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 | | Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 | | Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla - Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru - Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia - Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar - Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom car brands in September 2026? - In September 2026, BMW rose from 10th to 8th among car brands in the United Kingdom. - In September 2026, BYD rose from 6th to 4th among car brands in the United Kingdom. ## Month by month | Month | BMW estimated searches | BMW Share of Search | BMW rank | BYD estimated searches | BYD Share of Search | BYD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 489K | 3.5% | 8 | 428K | 3% | 13 | | Nov 2025 | 489K | 3.9% | 5 | 355K | 2.8% | 14 | | Dec 2025 | 402K | 3.5% | 6 | 290K | 2.5% | 15 | | Jan 2026 | 589K | 3.8% | 5 | 507K | 3.3% | 11 | | Feb 2026 | 484K | 3.5% | 8 | 376K | 2.7% | 14 | | Mar 2026 | 598K | 3.9% | 5 | 459K | 3% | 13 | | Apr 2026 | 495K | 3.4% | 9 | 534K | 3.7% | 7 | | May 2026 | 489K | 3.4% | 9 | 540K | 3.7% | 5 | | Jun 2026 | 484K | 3.5% | 9 | 470K | 3.4% | 10 | | Jul 2026 | 482K | 3.6% | 8 | 448K | 3.3% | 11 | | Aug 2026 | 484K | 3.4% | 10 | 523K | 3.7% | 6 | | Sep 2026 | 489K | 3.5% | 8 | 554K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW’s and BYD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW**: Measured on the search terms “bmw”, “bmw cars” and “bmw ix”, summed into one figure. - **BYD**: Measured on the search terms “byd”, “byd cars”, “byd dolphin”, “byd seal” and “byd sealion 7”, summed into one figure. - [BMW profile](/demand/uk/brands/bmw) - [BYD profile](/demand/uk/brands/byd) - [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW or BYD more popular in search? In September 2026, BYD had more branded searches than BMW among car brands in the United Kingdom. BYD had about 554,000 branded searches, while BMW had 489,000. BYD made up 4% of all car brand searches we track, and BMW accounted for 3.5%. ## Cite this page Brandwave. "BMW vs BYD: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bmw-vs-byd This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bmw-vs-byd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.