--- title: "BMW Motorrad vs Kawasaki: Which is searched more in the United Kingdom?" description: "Is BMW Motorrad or Kawasaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bmw-motorrad-vs-kawasaki" publisher: "Brandwave" --- # BMW Motorrad vs Kawasaki: Which is searched more in the United Kingdom? Is BMW Motorrad or Kawasaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW Motorrad and Kawasaki - **Competitive set**: Motorbike brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **BMW Motorrad Share of Search**: 6% - **Kawasaki Share of Search**: 2.2% ## Is BMW Motorrad or Kawasaki more popular in search? - In September 2026, BMW Motorrad had more branded searches than Kawasaki among motorbike brands in the United Kingdom. BMW Motorrad had about 12,100 branded searches, while Kawasaki had 4,400. BMW Motorrad made up 6% of all motorbike brand searches we track, and Kawasaki accounted for 2.2%. - BMW Motorrad was ahead of Kawasaki in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom moved from 5.3% to 6%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Kawasaki’s share of searches among motorbike brands in the United Kingdom moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Kawasaki appeared in all three answers. BMW Motorrad was mentioned in one out of three: in one of the three ChatGPT answers. Kawasaki was listed before BMW Motorrad in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - Estimated monthly branded searches for Kawasaki in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | BMW Motorrad estimated searches | BMW Motorrad Share of Search | BMW Motorrad rank | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 5.3% | 7 | 5.4K | 2.4% | 10 | | Nov 2025 | 12.1K | 5.9% | 7 | 4.4K | 2.2% | 11 | | Dec 2025 | 9.9K | 5.5% | 7 | 3.6K | 2% | 11 | | Jan 2026 | 12.1K | 6.2% | 7 | 4.4K | 2.2% | 11 | | Feb 2026 | 12.1K | 6.2% | 7 | 3.6K | 1.9% | 11 | | Mar 2026 | 18.1K | 7.8% | 7 | 5.4K | 2.3% | 11 | | Apr 2026 | 18.1K | 7.3% | 7 | 5.4K | 2.2% | 11 | | May 2026 | 18.1K | 7.1% | 7 | 5.4K | 2.1% | 11 | | Jun 2026 | 14.8K | 5.8% | 7 | 4.4K | 1.7% | 11 | | Jul 2026 | 14.8K | 6.5% | 7 | 4.4K | 1.9% | 11 | | Aug 2026 | 14.8K | 6.5% | 7 | 4.4K | 1.9% | 11 | | Sep 2026 | 12.1K | 6% | 7 | 4.4K | 2.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW Motorrad’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW Motorrad**: Measured on the search term “bmw motorrad”. - **Kawasaki**: Measured on the search term “kawasaki motorcycles”. - [BMW Motorrad profile](/demand/uk/brands/bmw-motorrad) - [Kawasaki profile](/demand/uk/brands/kawasaki) - [All motorbike brands in the United Kingdom](/demand/uk/categories/uk-motorbike-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW Motorrad or Kawasaki more popular in search? In September 2026, BMW Motorrad had more branded searches than Kawasaki among motorbike brands in the United Kingdom. BMW Motorrad had about 12,100 branded searches, while Kawasaki had 4,400. BMW Motorrad made up 6% of all motorbike brand searches we track, and Kawasaki accounted for 2.2%. ## Cite this page Brandwave. "BMW Motorrad vs Kawasaki: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bmw-motorrad-vs-kawasaki This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bmw-motorrad-vs-kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.