--- title: "Blinds Direct vs Hillarys: Which is searched more in the United Kingdom?" description: "Is Blinds Direct or Hillarys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/blinds-direct-vs-hillarys" publisher: "Brandwave" --- # Blinds Direct vs Hillarys: Which is searched more in the United Kingdom? Is Blinds Direct or Hillarys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blinds Direct and Hillarys - **Competitive set**: Blinds retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Blinds Direct Share of Search**: 22.9% - **Hillarys Share of Search**: 5.6% ## Is Blinds Direct or Hillarys more popular in search? - In September 2026, Blinds Direct had more branded searches than Hillarys among blinds retailers in the United Kingdom. Blinds Direct had about 49,500 branded searches, while Hillarys had 12,100. Blinds Direct made up 22.9% of all blinds retailer searches we track, and Hillarys accounted for 5.6%. - Blinds Direct was ahead of Hillarys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom moved from 25.5% to 22.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom moved from 6.2% to 5.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top blinds retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blinds Direct was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hillarys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blinds Direct was listed before Hillarys in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blinds 2go | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | 247 Blinds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Blinds Direct | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Swift Direct Blinds | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Hillarys | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | English Blinds | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Make My Blinds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thomas Sanderson | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about blinds retailers - Asked ChatGPT "Where's the best place to buy blinds in the UK?": 1. Hillarys, 2. 247 Blinds, 3. Blinds Direct - Asked ChatGPT "Which online blinds company is best?": 1. Blinds 2go, 2. 247 Blinds, 3. Blinds Direct, 4. Make My Blinds - Asked ChatGPT "What are the best made to measure blinds companies in the UK?": 1. Blinds 2go, 2. 247 Blinds, 3. Hillarys, 4. Swift Direct Blinds, 5. English Blinds, 6. Thomas Sanderson - Searched Google, AI Overview "made to measure blinds": 1. Blinds 2go, 2. Swift Direct Blinds, 3. Blinds Direct, 4. 247 Blinds - Searched Google, AI Overview "blinds online": 1. Blinds Direct, 2. Blinds 2go, 3. Swift Direct Blinds, 4. 247 Blinds Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom blinds retailers in September 2026? - In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%. - In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%. ## Month by month | Month | Blinds Direct estimated searches | Blinds Direct Share of Search | Blinds Direct rank | Hillarys estimated searches | Hillarys Share of Search | Hillarys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 25.5% | 2 | 14.8K | 6.2% | 4 | | Nov 2025 | 60.5K | 24.1% | 2 | 18.1K | 7.2% | 4 | | Dec 2025 | 40.5K | 25.4% | 2 | 9.9K | 6.2% | 4 | | Jan 2026 | 60.5K | 28.9% | 2 | 14.8K | 7.1% | 4 | | Feb 2026 | 49.5K | 25% | 2 | 14.8K | 7.5% | 4 | | Mar 2026 | 60.5K | 23% | 2 | 14.8K | 5.6% | 4 | | Apr 2026 | 49.5K | 22% | 2 | 14.8K | 6.6% | 4 | | May 2026 | 49.5K | 22.6% | 2 | 14.8K | 6.8% | 4 | | Jun 2026 | 49.5K | 24.7% | 2 | 14.8K | 7.4% | 4 | | Jul 2026 | 60.5K | 27.5% | 2 | 14.8K | 6.7% | 4 | | Aug 2026 | 60.5K | 25.4% | 2 | 12.1K | 5.1% | 4 | | Sep 2026 | 49.5K | 22.9% | 2 | 12.1K | 5.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Blinds Direct’s and Hillarys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blinds Direct**: Measured on the search term “blinds direct”. - **Hillarys**: Measured on the search term “hillarys”. - [Blinds Direct profile](/demand/uk/brands/blinds-direct) - [Hillarys profile](/demand/uk/brands/hillarys) - [All blinds retailers in the United Kingdom](/demand/uk/categories/uk-blinds-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blinds Direct or Hillarys more popular in search? In September 2026, Blinds Direct had more branded searches than Hillarys among blinds retailers in the United Kingdom. Blinds Direct had about 49,500 branded searches, while Hillarys had 12,100. Blinds Direct made up 22.9% of all blinds retailer searches we track, and Hillarys accounted for 5.6%. ## Cite this page Brandwave. "Blinds Direct vs Hillarys: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/blinds-direct-vs-hillarys This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/blinds-direct-vs-hillarys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.