--- title: "Blackwell's vs Topping & Company Booksellers: Which is searched more in the United Kingdom?" description: "Is Blackwell's or Topping & Company Booksellers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/blackwell-s-vs-toppings" publisher: "Brandwave" --- # Blackwell's vs Topping & Company Booksellers: Which is searched more in the United Kingdom? Is Blackwell's or Topping & Company Booksellers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackwell's and Topping & Company Booksellers - **Competitive set**: Bookstores - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Blackwell's Share of Search**: 24.5% - **Topping & Company Booksellers Share of Search**: 0.92% ## Is Blackwell's or Topping & Company Booksellers more popular in search? - In September 2026, Blackwell's had more branded searches than Topping & Company Booksellers among bookstores in the United Kingdom. Blackwell's had about 90,500 branded searches, while Topping & Company Booksellers had 3,400. Blackwell's made up 24.5% of all bookstore searches we track, and Topping & Company Booksellers accounted for 0.92%. - Blackwell's was ahead of Topping & Company Booksellers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackwell's’ share of searches among bookstores in the United Kingdom moved from 15.4% to 24.5%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Topping & Company Booksellers’ share of searches among bookstores in the United Kingdom moved from 0.39% to 0.92%, and its estimated monthly branded searches moved from 2.3K to 3.4K. ## Top bookstores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Topping & Company Booksellers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Blackwell's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Topping & Company Booksellers was listed before Blackwell's in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daunt Books | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Waterstones | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Foyles | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Barter Books | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Blackwell's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Topping & Company Booksellers | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | WHSmith | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bookstores - Asked ChatGPT "Which bookstore should I shop at in the UK?": 1. Waterstones, 2. Daunt Books, 3. Blackwell's, 4. Foyles - Asked ChatGPT "What are the best bookstores in the UK?": 1. Daunt Books, 2. Barter Books, 3. Topping & Company Booksellers, 4. Blackwell's, 5. Foyles - Asked ChatGPT "What's the best bookstore in the UK for a good book selection?": 1. Waterstones, 2. Foyles, 3. Daunt Books, 4. Barter Books, 5. Topping & Company Booksellers - Searched Google, AI Overview "bookshop uk": 1. Topping & Company Booksellers Not named in any answer: WHSmith. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom bookstores in September 2026? - In September 2026, Blackwell's gained share of searches among bookstores in the United Kingdom, from 23.8% to 24.5%. - Estimated monthly branded searches for Topping & Company Booksellers in the United Kingdom rose 46.6% over 12 measured months, from 2.3K to 3.4K in September 2026. ## Month by month | Month | Blackwell's estimated searches | Blackwell's Share of Search | Blackwell's rank | Topping & Company Booksellers estimated searches | Topping & Company Booksellers Share of Search | Topping & Company Booksellers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 15.4% | 2 | 2.3K | 0.39% | 7 | | Nov 2025 | 90.5K | 16% | 2 | 2.2K | 0.38% | 7 | | Dec 2025 | 90.5K | 15.2% | 2 | 2.6K | 0.44% | 7 | | Jan 2026 | 74K | 17.4% | 2 | 2.8K | 0.65% | 7 | | Feb 2026 | 60.5K | 18.4% | 3 | 2.5K | 0.75% | 7 | | Mar 2026 | 74K | 19.4% | 2 | 2.6K | 0.68% | 7 | | Apr 2026 | 74K | 19.9% | 2 | 2.5K | 0.67% | 7 | | May 2026 | 74K | 19.2% | 2 | 2.8K | 0.72% | 7 | | Jun 2026 | 74K | 21.3% | 2 | 4.2K | 1.2% | 7 | | Jul 2026 | 90.5K | 24.6% | 2 | 3.4K | 0.92% | 7 | | Aug 2026 | 90.5K | 23.8% | 2 | 3.9K | 1% | 7 | | Sep 2026 | 90.5K | 24.5% | 2 | 3.4K | 0.92% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackwell's’ and Topping & Company Booksellers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackwell's**: Measured on the search terms “blackwell s” and “blackwells”, summed into one figure. - **Topping & Company Booksellers**: Measured on the search terms “topping and company”, “toppings books” and “toppings bookshop”, summed into one figure. - [Blackwell's profile](/demand/uk/brands/blackwell-s) - [Topping & Company Booksellers profile](/demand/uk/brands/toppings) - [All bookstores in the United Kingdom](/demand/uk/categories/uk-bookstores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackwell's or Topping & Company Booksellers more popular in search? In September 2026, Blackwell's had more branded searches than Topping & Company Booksellers among bookstores in the United Kingdom. Blackwell's had about 90,500 branded searches, while Topping & Company Booksellers had 3,400. Blackwell's made up 24.5% of all bookstore searches we track, and Topping & Company Booksellers accounted for 0.92%. ## Cite this page Brandwave. "Blackwell's vs Topping & Company Booksellers: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/blackwell-s-vs-toppings This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/blackwell-s-vs-toppings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.