--- title: "Blackwell's vs Daunt Books: Which is searched more in the United Kingdom?" description: "Is Blackwell's or Daunt Books more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/blackwell-s-vs-daunt-books" publisher: "Brandwave" --- # Blackwell's vs Daunt Books: Which is searched more in the United Kingdom? Is Blackwell's or Daunt Books more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackwell's and Daunt Books - **Competitive set**: Bookstores - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Blackwell's Share of Search**: 24.5% - **Daunt Books Share of Search**: 20% ## Is Blackwell's or Daunt Books more popular in search? - In September 2026, Blackwell's had more branded searches than Daunt Books among bookstores in the United Kingdom. Blackwell's had about 90,500 branded searches, while Daunt Books had 74,000. Blackwell's made up 24.5% of all bookstore searches we track, and Daunt Books accounted for 20%. - The lead changed hands 2 times in the 12 months ending September 2026: Daunt Books took it in February 2026, Blackwell's took it in March 2026. - Across the 12 months ending September 2026, Blackwell's’ share of searches among bookstores in the United Kingdom moved from 15.4% to 24.5%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Daunt Books’ share of searches among bookstores in the United Kingdom moved from 15.3% to 20%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top bookstores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Daunt Books was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Blackwell's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Daunt Books was listed before Blackwell's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daunt Books | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Waterstones | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Foyles | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Barter Books | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Blackwell's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Topping & Company Booksellers | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | WHSmith | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bookstores - Asked ChatGPT "Which bookstore should I shop at in the UK?": 1. Waterstones, 2. Daunt Books, 3. Blackwell's, 4. Foyles - Asked ChatGPT "What are the best bookstores in the UK?": 1. Daunt Books, 2. Barter Books, 3. Topping & Company Booksellers, 4. Blackwell's, 5. Foyles - Asked ChatGPT "What's the best bookstore in the UK for a good book selection?": 1. Waterstones, 2. Foyles, 3. Daunt Books, 4. Barter Books, 5. Topping & Company Booksellers - Searched Google, AI Overview "bookshop uk": 1. Topping & Company Booksellers Not named in any answer: WHSmith. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom bookstores in September 2026? - In September 2026, Blackwell's gained share of searches among bookstores in the United Kingdom, from 23.8% to 24.5%. - In September 2026, Daunt Books gained share of searches among bookstores in the United Kingdom, from 19.5% to 20%. ## Month by month | Month | Blackwell's estimated searches | Blackwell's Share of Search | Blackwell's rank | Daunt Books estimated searches | Daunt Books Share of Search | Daunt Books rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 15.4% | 2 | 90.5K | 15.3% | 3 | | Nov 2025 | 90.5K | 16% | 2 | 74K | 13% | 3 | | Dec 2025 | 90.5K | 15.2% | 2 | 90.5K | 15.2% | 3 | | Jan 2026 | 74K | 17.4% | 2 | 74K | 17.4% | 3 | | Feb 2026 | 60.5K | 18.4% | 3 | 74K | 22.5% | 2 | | Mar 2026 | 74K | 19.4% | 2 | 74K | 19.4% | 3 | | Apr 2026 | 74K | 19.9% | 2 | 60.5K | 16.3% | 3 | | May 2026 | 74K | 19.2% | 2 | 74K | 19.2% | 3 | | Jun 2026 | 74K | 21.3% | 2 | 74K | 21.3% | 3 | | Jul 2026 | 90.5K | 24.6% | 2 | 74K | 20.1% | 3 | | Aug 2026 | 90.5K | 23.8% | 2 | 74K | 19.5% | 3 | | Sep 2026 | 90.5K | 24.5% | 2 | 74K | 20% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackwell's’ and Daunt Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackwell's**: Measured on the search terms “blackwell s” and “blackwells”, summed into one figure. - **Daunt Books**: Measured on the search term “daunt books”. - [Blackwell's profile](/demand/uk/brands/blackwell-s) - [Daunt Books profile](/demand/uk/brands/daunt-books) - [All bookstores in the United Kingdom](/demand/uk/categories/uk-bookstores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackwell's or Daunt Books more popular in search? In September 2026, Blackwell's had more branded searches than Daunt Books among bookstores in the United Kingdom. Blackwell's had about 90,500 branded searches, while Daunt Books had 74,000. Blackwell's made up 24.5% of all bookstore searches we track, and Daunt Books accounted for 20%. ## Cite this page Brandwave. "Blackwell's vs Daunt Books: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/blackwell-s-vs-daunt-books This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/blackwell-s-vs-daunt-books. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.