--- title: "Black Sheep Wools vs Wool and the Gang: Which is more popular in the United Kingdom?" description: "Is Black Sheep Wools or Wool and the Gang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yarn shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/black-sheep-wools-vs-wool-and-the-gang" publisher: "Brandwave" --- # Black Sheep Wools vs Wool and the Gang: Which is more popular in the United Kingdom? Is Black Sheep Wools or Wool and the Gang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yarn shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Sheep Wools and Wool and the Gang - **Competitive set**: Yarn shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Black Sheep Wools Share of Search**: 7.5% - **Wool and the Gang Share of Search**: 5% ## Is Black Sheep Wools or Wool and the Gang more popular in search? - In September 2026, Black Sheep Wools had more branded searches than Wool and the Gang among yarn shops in the United Kingdom. Black Sheep Wools had about 14,800 branded searches, while Wool and the Gang had 9,900. Black Sheep Wools made up 7.5% of all yarn shop searches we track, and Wool and the Gang accounted for 5%. - The lead changed hands 2 times in the 12 months ending September 2026: Wool and the Gang took it in November 2025, Black Sheep Wools took it in January 2026. - Across the 12 months ending September 2026, Black Sheep Wools’ share of searches among yarn shops in the United Kingdom moved from 7.4% to 7.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom held steady at 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top yarn shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Black Sheep Wools was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wool and the Gang did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wool Warehouse | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | LoveCrafts | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hobbycraft | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Black Sheep Wools | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobbii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wool and the Gang | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laughing Hens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yarn shops - Asked ChatGPT "What's the best online yarn shop in the UK?": 1. Wool Warehouse, 2. LoveCrafts - Asked ChatGPT "Where can I buy cheap but good quality knitting yarn in the UK?": 1. Wool Warehouse, 2. LoveCrafts, 3. Black Sheep Wools, 4. Hobbycraft - Asked ChatGPT "Which UK shops sell crochet kits for beginners?": 1. Hobbycraft, 2. LoveCrafts - Searched Google, AI Overview "knitting wool": 1. Hobbycraft Not named in any answer: Hobbii, Wool and the Gang and Laughing Hens. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom yarn shops in September 2026? - In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%. - Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## How has branded search for Black Sheep Wools and Wool and the Gang changed in the United Kingdom over the last 12 months? | Month | Black Sheep Wools estimated searches | Black Sheep Wools Share of Search | Black Sheep Wools rank | Wool and the Gang estimated searches | Wool and the Gang Share of Search | Wool and the Gang rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 7.4% | 3 | 12.1K | 5% | 5 | | Nov 2025 | 14.8K | 5.8% | 5 | 22.2K | 8.7% | 3 | | Dec 2025 | 18.1K | 8.5% | 3 | 18.1K | 8.5% | 4 | | Jan 2026 | 18.1K | 6.9% | 3 | 14.8K | 5.6% | 5 | | Feb 2026 | 14.8K | 7.4% | 3 | 9.9K | 5% | 5 | | Mar 2026 | 18.1K | 9.1% | 3 | 6.6K | 3.3% | 5 | | Apr 2026 | 14.8K | 7.7% | 3 | 6.6K | 3.4% | 5 | | May 2026 | 14.8K | 9.1% | 3 | 5.4K | 3.3% | 5 | | Jun 2026 | 12.1K | 7.7% | 3 | 4.4K | 2.8% | 5 | | Jul 2026 | 9.9K | 6.4% | 3 | 4.4K | 2.8% | 5 | | Aug 2026 | 14.8K | 7.6% | 3 | 6.6K | 3.4% | 5 | | Sep 2026 | 14.8K | 7.5% | 3 | 9.9K | 5% | 5 | ## How are Black Sheep Wools’ and Wool and the Gang’s branded searches counted? Brandwave collects information about searches that people make online using Black Sheep Wools’ and Wool and the Gang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Sheep Wools**: Measured on the search term “black sheep wools”. - **Wool and the Gang**: Measured on the search term “wool and the gang”. - [Black Sheep Wools profile](/demand/uk/brands/black-sheep-wools) - [Wool and the Gang profile](/demand/uk/brands/wool-and-the-gang) - [All yarn shops in the United Kingdom](/demand/uk/categories/uk-yarn-shops): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Sheep Wools or Wool and the Gang more popular in search? In September 2026, Black Sheep Wools had more branded searches than Wool and the Gang among yarn shops in the United Kingdom. Black Sheep Wools had about 14,800 branded searches, while Wool and the Gang had 9,900. Black Sheep Wools made up 7.5% of all yarn shop searches we track, and Wool and the Gang accounted for 5%. ## Cite this page Brandwave. "Black Sheep Wools vs Wool and the Gang: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/black-sheep-wools-vs-wool-and-the-gang This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/black-sheep-wools-vs-wool-and-the-gang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.