--- title: "Black Sheep Wools vs Hobbycraft: Which is more popular in the United Kingdom?" description: "Is Black Sheep Wools or Hobbycraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yarn shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/black-sheep-wools-vs-hobbycraft-uk" publisher: "Brandwave" --- # Black Sheep Wools vs Hobbycraft: Which is more popular in the United Kingdom? Is Black Sheep Wools or Hobbycraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yarn shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Sheep Wools and Hobbycraft - **Competitive set**: Yarn shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Black Sheep Wools Share of Search**: 7.5% - **Hobbycraft Share of Search**: 0.66% ## Is Black Sheep Wools or Hobbycraft more popular in search? - In September 2026, Black Sheep Wools had more branded searches than Hobbycraft among yarn shops in the United Kingdom. Black Sheep Wools had about 14,800 branded searches, while Hobbycraft had 1,300. Black Sheep Wools made up 7.5% of all yarn shop searches we track, and Hobbycraft accounted for 0.66%. - Black Sheep Wools was ahead of Hobbycraft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Sheep Wools’ share of searches among yarn shops in the United Kingdom moved from 7.4% to 7.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Hobbycraft’s share of searches among yarn shops in the United Kingdom held steady at 0.66%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top yarn shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hobbycraft was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Black Sheep Wools was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Black Sheep Wools and Hobbycraft were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wool Warehouse | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | LoveCrafts | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hobbycraft | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Black Sheep Wools | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobbii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wool and the Gang | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laughing Hens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yarn shops - Asked ChatGPT "What's the best online yarn shop in the UK?": 1. Wool Warehouse, 2. LoveCrafts - Asked ChatGPT "Where can I buy cheap but good quality knitting yarn in the UK?": 1. Wool Warehouse, 2. LoveCrafts, 3. Black Sheep Wools, 4. Hobbycraft - Asked ChatGPT "Which UK shops sell crochet kits for beginners?": 1. Hobbycraft, 2. LoveCrafts - Searched Google, AI Overview "knitting wool": 1. Hobbycraft Not named in any answer: Hobbii, Wool and the Gang and Laughing Hens. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom yarn shops in September 2026? - Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## How has branded search for Black Sheep Wools and Hobbycraft changed in the United Kingdom over the last 12 months? | Month | Black Sheep Wools estimated searches | Black Sheep Wools Share of Search | Black Sheep Wools rank | Hobbycraft estimated searches | Hobbycraft Share of Search | Hobbycraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 7.4% | 3 | 1.6K | 0.66% | 7 | | Nov 2025 | 14.8K | 5.8% | 5 | 1.6K | 0.63% | 7 | | Dec 2025 | 18.1K | 8.5% | 3 | 1.6K | 0.75% | 7 | | Jan 2026 | 18.1K | 6.9% | 3 | 1.6K | 0.61% | 7 | | Feb 2026 | 14.8K | 7.4% | 3 | 1.3K | 0.65% | 7 | | Mar 2026 | 18.1K | 9.1% | 3 | 1K | 0.5% | 7 | | Apr 2026 | 14.8K | 7.7% | 3 | 880 | 0.46% | 7 | | May 2026 | 14.8K | 9.1% | 3 | 880 | 0.54% | 7 | | Jun 2026 | 12.1K | 7.7% | 3 | 880 | 0.56% | 7 | | Jul 2026 | 9.9K | 6.4% | 3 | 880 | 0.57% | 7 | | Aug 2026 | 14.8K | 7.6% | 3 | 1.3K | 0.67% | 7 | | Sep 2026 | 14.8K | 7.5% | 3 | 1.3K | 0.66% | 7 | ## How are Black Sheep Wools’ and Hobbycraft’s branded searches counted? Brandwave collects information about searches that people make online using Black Sheep Wools’ and Hobbycraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Sheep Wools**: Measured on the search term “black sheep wools”. - **Hobbycraft**: Measured on the search term “hobbycraft yarn”. - [Black Sheep Wools profile](/demand/uk/brands/black-sheep-wools) - [Hobbycraft profile](/demand/uk/brands/hobbycraft-uk) - [All yarn shops in the United Kingdom](/demand/uk/categories/uk-yarn-shops): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Sheep Wools or Hobbycraft more popular in search? In September 2026, Black Sheep Wools had more branded searches than Hobbycraft among yarn shops in the United Kingdom. Black Sheep Wools had about 14,800 branded searches, while Hobbycraft had 1,300. Black Sheep Wools made up 7.5% of all yarn shop searches we track, and Hobbycraft accounted for 0.66%. ## Cite this page Brandwave. "Black Sheep Wools vs Hobbycraft: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/black-sheep-wools-vs-hobbycraft-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/black-sheep-wools-vs-hobbycraft-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.