--- title: "Black Horse vs Carmoola: Which is searched more in the United Kingdom?" description: "Is Black Horse or Carmoola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car finance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/black-horse-vs-carmoola" publisher: "Brandwave" --- # Black Horse vs Carmoola: Which is searched more in the United Kingdom? Is Black Horse or Carmoola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car finance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Horse and Carmoola - **Competitive set**: Car finance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Black Horse Share of Search**: 31.1% - **Carmoola Share of Search**: 5.1% ## Is Black Horse or Carmoola more popular in search? - In September 2026, Black Horse had more branded searches than Carmoola among car finance providers in the United Kingdom. Black Horse had about 60,500 branded searches, while Carmoola had 9,900. Black Horse made up 31.1% of all car finance provider searches we track, and Carmoola accounted for 5.1%. - Black Horse was ahead of Carmoola in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black Horse’s share of searches among car finance providers in the United Kingdom moved from 26.6% to 31.1%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Carmoola’s share of searches among car finance providers in the United Kingdom moved from 11.9% to 5.1%, and its estimated monthly branded searches moved from 27.1K to 9.9K. ## Top car finance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Black Horse was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Carmoola did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Black Horse | 1 of 3 | 0 of 1 | 1 of 4 | | Zuto | 0 of 3 | 0 of 1 | 0 of 4 | | Carfinance 247 | 0 of 3 | 0 of 1 | 0 of 4 | | Moneybarn | 1 of 3 | 0 of 1 | 1 of 4 | | Startline Motor Finance | 0 of 3 | 0 of 1 | 0 of 4 | | Carmoola | 0 of 3 | 0 of 1 | 0 of 4 | | Oodle Car Finance | 0 of 3 | 0 of 1 | 0 of 4 | | Close Brothers Motor Finance | 0 of 3 | 0 of 1 | 0 of 4 | | CarMoney | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car finance providers - Asked ChatGPT "Who's the best car finance provider in the UK?": 1. Black Horse - Asked ChatGPT "Where can I get car finance with bad credit?": 1. Moneybarn - Asked ChatGPT "Is it better to get car finance from the dealer or a broker?": named none of the brands we track - Searched Google, AI Overview "car finance": named none of the brands we track Not named in any answer: Zuto, Carfinance 247, Startline Motor Finance, Carmoola, Oodle Car Finance, Close Brothers Motor Finance and CarMoney. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom car finance providers in September 2026? - In September 2026, Black Horse gained share of searches among car finance providers in the United Kingdom, from 30.1% to 31.1%. - In September 2026, Carmoola lost share of searches among car finance providers in the United Kingdom, from 6% to 5.1%. ## Month by month | Month | Black Horse estimated searches | Black Horse Share of Search | Black Horse rank | Carmoola estimated searches | Carmoola Share of Search | Carmoola rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 26.6% | 1 | 27.1K | 11.9% | 5 | | Nov 2025 | 49.5K | 24.9% | 1 | 27.1K | 13.6% | 4 | | Dec 2025 | 49.5K | 26.7% | 1 | 18.1K | 9.8% | 5 | | Jan 2026 | 74K | 27.1% | 1 | 40.5K | 14.8% | 3 | | Feb 2026 | 60.5K | 24.8% | 1 | 27.1K | 11.1% | 5 | | Mar 2026 | 74K | 27.4% | 1 | 33.1K | 12.3% | 4 | | Apr 2026 | 74K | 29.7% | 1 | 22.2K | 8.9% | 5 | | May 2026 | 60.5K | 29.3% | 1 | 14.8K | 7.2% | 5 | | Jun 2026 | 60.5K | 28.6% | 1 | 14.8K | 7% | 5 | | Jul 2026 | 60.5K | 29.7% | 1 | 12.1K | 5.9% | 5 | | Aug 2026 | 60.5K | 30.1% | 1 | 12.1K | 6% | 5 | | Sep 2026 | 60.5K | 31.1% | 1 | 9.9K | 5.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Horse’s and Carmoola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Horse**: Measured on the search term “black horse finance”. - **Carmoola**: Measured on the search term “carmoola”. - [Black Horse profile](/demand/uk/brands/black-horse) - [Carmoola profile](/demand/uk/brands/carmoola) - [All car finance providers in the United Kingdom](/demand/uk/categories/uk-car-finance-providers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Horse or Carmoola more popular in search? In September 2026, Black Horse had more branded searches than Carmoola among car finance providers in the United Kingdom. Black Horse had about 60,500 branded searches, while Carmoola had 9,900. Black Horse made up 31.1% of all car finance provider searches we track, and Carmoola accounted for 5.1%. ## Cite this page Brandwave. "Black Horse vs Carmoola: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/black-horse-vs-carmoola This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/black-horse-vs-carmoola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.