---
title: "Black+Decker vs Makita: Which is searched more in the United Kingdom?"
description: "Is Black+Decker or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/black-and-decker-vs-makita"
publisher: "Brandwave"
---

# Black+Decker vs Makita: Which is searched more in the United Kingdom?

Is Black+Decker or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black+Decker and Makita
- **Competitive set**: Power tool brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Black+Decker Share of Search**: 2.3%
- **Makita Share of Search**: 13.8%

## Is Black+Decker or Makita more popular in search?

- In September 2026, Makita had more branded searches than Black+Decker among power tool brands in the United Kingdom. Makita had about 40,500 branded searches, while Black+Decker had 6,600. Makita made up 13.8% of all power tool brand searches we track, and Black+Decker accounted for 2.3%.
- Makita was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United Kingdom moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United Kingdom moved from 12.8% to 13.8%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

## Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch
- Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee
- Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell
- Searched Google, AI Overview "power tools": 1. DeWalt
- Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch

Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom power tool brands in September 2026?

- In September 2026, Makita gained share of searches among power tool brands in the United Kingdom, from 12.8% to 13.8%.
- Black+Decker’s share of searches among power tool brands in the United Kingdom has lost ground for 3 months in a row, from 4.6% to 2.3% in September 2026.

## Month by month

| Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 3.1% | 9 | 33.1K | 12.8% | 3 |
| Nov 2025 | 8.1K | 2.6% | 9 | 40.5K | 12.9% | 3 |
| Dec 2025 | 5.4K | 2.2% | 8 | 33.1K | 13.8% | 3 |
| Jan 2026 | 5.4K | 2.2% | 9 | 33.1K | 13.3% | 3 |
| Feb 2026 | 5.4K | 2.5% | 9 | 27.1K | 12.6% | 3 |
| Mar 2026 | 6.6K | 2.5% | 9 | 33.1K | 12.7% | 3 |
| Apr 2026 | 8.1K | 2.9% | 9 | 33.1K | 11.8% | 3 |
| May 2026 | 9.9K | 3.2% | 9 | 33.1K | 10.8% | 3 |
| Jun 2026 | 12.1K | 4.6% | 6 | 33.1K | 12.6% | 3 |
| Jul 2026 | 9.9K | 3.4% | 6 | 27.1K | 9.2% | 4 |
| Aug 2026 | 6.6K | 2.5% | 9 | 33.1K | 12.8% | 3 |
| Sep 2026 | 6.6K | 2.3% | 9 | 40.5K | 13.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black+Decker’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black+Decker**: Measured on the search term “black and decker”.
- **Makita**: Measured on the search term “makita”.

- [Black+Decker profile](/demand/uk/brands/black-and-decker)
- [Makita profile](/demand/uk/brands/makita)
- [All power tool brands in the United Kingdom](/demand/uk/categories/uk-power-tool-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Black+Decker or Makita more popular in search?

In September 2026, Makita had more branded searches than Black+Decker among power tool brands in the United Kingdom. Makita had about 40,500 branded searches, while Black+Decker had 6,600. Makita made up 13.8% of all power tool brand searches we track, and Black+Decker accounted for 2.3%.

## Cite this page

Brandwave. "Black+Decker vs Makita: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/black-and-decker-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/black-and-decker-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
