--- title: "Black+Decker vs Einhell: Which is searched more in the United Kingdom?" description: "Is Black+Decker or Einhell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/black-and-decker-vs-einhell" publisher: "Brandwave" --- # Black+Decker vs Einhell: Which is searched more in the United Kingdom? Is Black+Decker or Einhell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and Einhell - **Competitive set**: Power tool brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 2.3% - **Einhell Share of Search**: 3.4% ## Is Black+Decker or Einhell more popular in search? - In September 2026, Einhell had more branded searches than Black+Decker among power tool brands in the United Kingdom. Einhell had about 9,900 branded searches, while Black+Decker had 6,600. Einhell made up 3.4% of all power tool brand searches we track, and Black+Decker accounted for 2.3%. - Einhell was ahead of Black+Decker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United Kingdom moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Einhell’s share of searches among power tool brands in the United Kingdom moved from 3.8% to 3.4%, and its estimated monthly branded searches held steady at 9.9K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Einhell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch - Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee - Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell - Searched Google, AI Overview "power tools": 1. DeWalt - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom power tool brands in September 2026? - In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches. - Black+Decker’s share of searches among power tool brands in the United Kingdom has lost ground for 3 months in a row, from 4.6% to 2.3% in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | Einhell estimated searches | Einhell Share of Search | Einhell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 3.1% | 9 | 9.9K | 3.8% | 7 | | Nov 2025 | 8.1K | 2.6% | 9 | 9.9K | 3.2% | 8 | | Dec 2025 | 5.4K | 2.2% | 8 | 8.1K | 3.4% | 7 | | Jan 2026 | 5.4K | 2.2% | 9 | 8.1K | 3.3% | 7 | | Feb 2026 | 5.4K | 2.5% | 9 | 8.1K | 3.8% | 7 | | Mar 2026 | 6.6K | 2.5% | 9 | 12.1K | 4.7% | 6 | | Apr 2026 | 8.1K | 2.9% | 9 | 14.8K | 5.3% | 5 | | May 2026 | 9.9K | 3.2% | 9 | 14.8K | 4.8% | 5 | | Jun 2026 | 12.1K | 4.6% | 6 | 12.1K | 4.6% | 7 | | Jul 2026 | 9.9K | 3.4% | 6 | 9.9K | 3.4% | 7 | | Aug 2026 | 6.6K | 2.5% | 9 | 9.9K | 3.8% | 7 | | Sep 2026 | 6.6K | 2.3% | 9 | 9.9K | 3.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and Einhell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search term “black and decker”. - **Einhell**: Measured on the search term “einhell”. - [Black+Decker profile](/demand/uk/brands/black-and-decker) - [Einhell profile](/demand/uk/brands/einhell) - [All power tool brands in the United Kingdom](/demand/uk/categories/uk-power-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or Einhell more popular in search? In September 2026, Einhell had more branded searches than Black+Decker among power tool brands in the United Kingdom. Einhell had about 9,900 branded searches, while Black+Decker had 6,600. Einhell made up 3.4% of all power tool brand searches we track, and Black+Decker accounted for 2.3%. ## Cite this page Brandwave. "Black+Decker vs Einhell: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/black-and-decker-vs-einhell This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/black-and-decker-vs-einhell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.