--- title: "Bird & Blend vs Rare Tea Company: Which is more popular in the United Kingdom?" description: "Is Bird & Blend or Rare Tea Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bird-and-blend-vs-rare-tea-company" publisher: "Brandwave" --- # Bird & Blend vs Rare Tea Company: Which is more popular in the United Kingdom? Is Bird & Blend or Rare Tea Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bird & Blend and Rare Tea Company - **Competitive set**: Tea shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bird & Blend Share of Search**: 26.4% - **Rare Tea Company Share of Search**: 0.86% ## Is Bird & Blend or Rare Tea Company more popular in search? - In September 2026, Bird & Blend had more branded searches than Rare Tea Company among tea shops in the United Kingdom. Bird & Blend had about 27,100 branded searches, while Rare Tea Company had 880. Bird & Blend made up 26.4% of all tea shop searches we track, and Rare Tea Company accounted for 0.86%. - Bird & Blend was ahead of Rare Tea Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bird & Blend’s share of searches among tea shops in the United Kingdom moved from 22.2% to 26.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Rare Tea Company’s share of searches among tea shops in the United Kingdom moved from 0.67% to 0.86%, and its estimated monthly branded searches moved from 1K to 880. ## Top tea shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bird & Blend was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rare Tea Company did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Whittard | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Bird & Blend | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Brew Tea Co | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Teapigs | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Postcard Teas | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | The Tea Makers of London | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Rare Tea Company | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jeeves & Jericho | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tea shops - Asked ChatGPT "What's the best place to buy loose leaf tea in the UK?": 1. Whittard, 2. Brew Tea Co, 3. Bird & Blend, 4. The Tea Makers of London - Asked ChatGPT "Which UK tea shops do good tea gift sets?": 1. Whittard, 2. Bird & Blend, 3. Teapigs, 4. Postcard Teas - Asked ChatGPT "Where can I buy high quality green tea online in the UK?": 1. The Tea Makers of London - Searched Google, AI Overview "tea gifts": 1. The Tea Makers of London Not named in any answer: Rare Tea Company and Jeeves & Jericho. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom tea shops in September 2026? - Estimated monthly branded searches for Bird & Blend in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for Rare Tea Company in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026. ## How has branded search for Bird & Blend and Rare Tea Company changed in the United Kingdom over the last 12 months? | Month | Bird & Blend estimated searches | Bird & Blend Share of Search | Bird & Blend rank | Rare Tea Company estimated searches | Rare Tea Company Share of Search | Rare Tea Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 22.2% | 2 | 1K | 0.67% | 7 | | Nov 2025 | 40.5K | 19.4% | 2 | 2.4K | 1.2% | 6 | | Dec 2025 | 49.5K | 20% | 2 | 1.9K | 0.77% | 7 | | Jan 2026 | 27.1K | 23.6% | 2 | 1.3K | 1.1% | 7 | | Feb 2026 | 27.1K | 26.9% | 2 | 1K | 0.99% | 7 | | Mar 2026 | 27.1K | 26% | 2 | 1K | 0.96% | 7 | | Apr 2026 | 22.2K | 25.3% | 2 | 1K | 1.1% | 7 | | May 2026 | 22.2K | 25.3% | 2 | 1K | 1.1% | 7 | | Jun 2026 | 22.2K | 25.7% | 2 | 880 | 1% | 7 | | Jul 2026 | 22.2K | 25.7% | 2 | 880 | 1% | 7 | | Aug 2026 | 27.1K | 26.7% | 2 | 880 | 0.87% | 7 | | Sep 2026 | 27.1K | 26.4% | 2 | 880 | 0.86% | 7 | ## How are Bird & Blend’s and Rare Tea Company’s branded searches counted? Brandwave collects information about searches that people make online using Bird & Blend’s and Rare Tea Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bird & Blend**: Measured on the search term “bird and blend”. - **Rare Tea Company**: Measured on the search term “rare tea company”. - [Bird & Blend profile](/demand/uk/brands/bird-and-blend) - [Rare Tea Company profile](/demand/uk/brands/rare-tea-company) - [All tea shops in the United Kingdom](/demand/uk/categories/uk-tea-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bird & Blend or Rare Tea Company more popular in search? In September 2026, Bird & Blend had more branded searches than Rare Tea Company among tea shops in the United Kingdom. Bird & Blend had about 27,100 branded searches, while Rare Tea Company had 880. Bird & Blend made up 26.4% of all tea shop searches we track, and Rare Tea Company accounted for 0.86%. ## Cite this page Brandwave. "Bird & Blend vs Rare Tea Company: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bird-and-blend-vs-rare-tea-company This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bird-and-blend-vs-rare-tea-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.