--- title: "Birchbox vs Lookfantastic: Which is searched more in the United Kingdom?" description: "Is Birchbox or Lookfantastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/birchbox-vs-lookfantastic" publisher: "Brandwave" --- # Birchbox vs Lookfantastic: Which is searched more in the United Kingdom? Is Birchbox or Lookfantastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beauty boxes set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birchbox and Lookfantastic - **Competitive set**: Beauty boxes - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Birchbox Share of Search**: 3.1% - **Lookfantastic Share of Search**: 3.8% ## Is Birchbox or Lookfantastic more popular in search? - In September 2026, Lookfantastic had more branded searches than Birchbox among beauty boxes in the United Kingdom. Lookfantastic had about 1,600 branded searches, while Birchbox had 1,300. Lookfantastic made up 3.8% of all beauty box searches we track, and Birchbox accounted for 3.1%. - Lookfantastic was ahead of Birchbox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birchbox’s share of searches among beauty boxes in the United Kingdom moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty boxes in the United Kingdom moved from 6.8% to 3.8%, and its estimated monthly branded searches moved from 4.4K to 1.6K. ## Top beauty boxes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lookfantastic appeared in all five answers. Birchbox did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lookfantastic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GLOSSYBOX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boots | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Next | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cult Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty London | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Latest in Beauty | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | M&S | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birchbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beauty boxes - Asked ChatGPT "What's the best beauty subscription box in the UK?": 1. GLOSSYBOX, 2. Lookfantastic, 3. Cult Beauty, 4. Liberty London - Asked ChatGPT "Which beauty box is worth the money?": 1. GLOSSYBOX, 2. Lookfantastic - Asked ChatGPT "What's a good beauty box to give as a gift?": 1. Lookfantastic, 2. Boots - Searched Google, AI Overview "beauty box": 1. Boots, 2. Next, 3. Lookfantastic, 4. GLOSSYBOX - Searched Google, AI Overview "beauty boxes uk": 1. Lookfantastic, 2. GLOSSYBOX, 3. Boots, 4. Next, 5. Latest in Beauty Not named in any answer: M&S, Birchbox and John Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom beauty boxes in September 2026? - In September 2026, Lookfantastic lost share of searches among beauty boxes in the United Kingdom, from 7.4% to 3.8%. - Estimated monthly branded searches for Birchbox in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Birchbox estimated searches | Birchbox Share of Search | Birchbox rank | Lookfantastic estimated searches | Lookfantastic Share of Search | Lookfantastic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.5% | 7 | 4.4K | 6.8% | 5 | | Nov 2025 | 1.6K | 2.4% | 7 | 3.6K | 5.3% | 5 | | Dec 2025 | 1.3K | 2.3% | 8 | 3.6K | 6.3% | 4 | | Jan 2026 | 1.6K | 3.3% | 7 | 2.9K | 5.9% | 5 | | Feb 2026 | 1.3K | 3.2% | 8 | 2.4K | 5.8% | 4 | | Mar 2026 | 1.3K | 2.6% | 7 | 2.9K | 5.8% | 6 | | Apr 2026 | 1K | 2.6% | 7 | 2.4K | 6.2% | 5 | | May 2026 | 1K | 1.7% | 9 | 4.4K | 7.3% | 5 | | Jun 2026 | 1K | 2.2% | 9 | 2.9K | 6.4% | 6 | | Jul 2026 | 880 | 2% | 9 | 3.6K | 8% | 4 | | Aug 2026 | 1.3K | 2.7% | 7 | 3.6K | 7.4% | 5 | | Sep 2026 | 1.3K | 3.1% | 7 | 1.6K | 3.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Birchbox’s and Lookfantastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birchbox**: Measured on the search term “birchbox”. - **Lookfantastic**: Measured on the search term “lookfantastic beauty box”. - [Birchbox profile](/demand/uk/brands/birchbox) - [Lookfantastic profile](/demand/uk/brands/lookfantastic) - [All beauty boxes in the United Kingdom](/demand/uk/categories/uk-beauty-boxes): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birchbox or Lookfantastic more popular in search? In September 2026, Lookfantastic had more branded searches than Birchbox among beauty boxes in the United Kingdom. Lookfantastic had about 1,600 branded searches, while Birchbox had 1,300. Lookfantastic made up 3.8% of all beauty box searches we track, and Birchbox accounted for 3.1%. ## Cite this page Brandwave. "Birchbox vs Lookfantastic: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/birchbox-vs-lookfantastic This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/birchbox-vs-lookfantastic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.