--- title: "Big Yellow vs Shurgard: Which is searched more in the United Kingdom?" description: "Is Big Yellow or Shurgard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/big-yellow-vs-shurgard" publisher: "Brandwave" --- # Big Yellow vs Shurgard: Which is searched more in the United Kingdom? Is Big Yellow or Shurgard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Yellow and Shurgard - **Competitive set**: Storage facilities - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Big Yellow Share of Search**: 60.2% - **Shurgard Share of Search**: 18.3% ## Is Big Yellow or Shurgard more popular in search? - In September 2026, Big Yellow had more branded searches than Shurgard among storage facilities in the United Kingdom. Big Yellow had about 26,600 branded searches, while Shurgard had 8,100. Big Yellow made up 60.2% of all storage facility searches we track, and Shurgard accounted for 18.3%. - Big Yellow was ahead of Shurgard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Yellow’s share of searches among storage facilities in the United Kingdom moved from 65.5% to 60.2%, and its estimated monthly branded searches moved from 32.5K to 26.6K. - Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom moved from 16.3% to 18.3%, and its estimated monthly branded searches held steady at 8.1K. ## Top storage facilities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Big Yellow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shurgard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Big Yellow and Shurgard were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Yellow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Safestore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shurgard | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | StorageMart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about storage facilities - Asked ChatGPT "Which storage facility should I use in the UK?": 1. Safestore - Asked ChatGPT "What are the best storage facilities in the UK?": 1. Big Yellow, 2. Safestore, 3. Shurgard - Asked ChatGPT "What's the best storage facility in the UK for storing furniture?": 1. Big Yellow, 2. Safestore - Searched Google, AI Overview "storage facilities": 1. Safestore, 2. Shurgard, 3. Big Yellow - Searched Google, AI Overview "cheap storage units": 1. Shurgard, 2. Big Yellow, 3. Safestore Not named in any answer: StorageMart. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom storage facilities in September 2026? - In September 2026, Big Yellow gained share of searches among storage facilities in the United Kingdom, from 57.8% to 60.2%. - In September 2026, Shurgard lost share of searches among storage facilities in the United Kingdom, from 21.5% to 18.3%. ## Month by month | Month | Big Yellow estimated searches | Big Yellow Share of Search | Big Yellow rank | Shurgard estimated searches | Shurgard Share of Search | Shurgard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.5K | 65.5% | 1 | 8.1K | 16.3% | 2 | | Nov 2025 | 26.6K | 61.9% | 1 | 8.1K | 18.8% | 2 | | Dec 2025 | 26.6K | 66.5% | 1 | 6.6K | 16.5% | 2 | | Jan 2026 | 27.6K | 62.7% | 1 | 8.1K | 18.4% | 2 | | Feb 2026 | 26.6K | 64.1% | 1 | 6.6K | 15.9% | 2 | | Mar 2026 | 25.8K | 61.1% | 1 | 8.1K | 19.2% | 2 | | Apr 2026 | 25.8K | 61.1% | 1 | 8.1K | 19.2% | 2 | | May 2026 | 31.5K | 65.8% | 1 | 8.1K | 16.9% | 2 | | Jun 2026 | 32.5K | 62.6% | 1 | 9.9K | 19.1% | 2 | | Jul 2026 | 25.8K | 59.4% | 1 | 8.1K | 18.7% | 2 | | Aug 2026 | 26.6K | 57.8% | 1 | 9.9K | 21.5% | 2 | | Sep 2026 | 26.6K | 60.2% | 1 | 8.1K | 18.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Yellow’s and Shurgard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Yellow**: Measured on the search terms “big yellow” and “big yellow storage”, summed into one figure. - **Shurgard**: Measured on the search term “shurgard”. - [Big Yellow profile](/demand/uk/brands/big-yellow) - [Shurgard profile](/demand/uk/brands/shurgard) - [All storage facilities in the United Kingdom](/demand/uk/categories/uk-storage-facilities): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Yellow or Shurgard more popular in search? In September 2026, Big Yellow had more branded searches than Shurgard among storage facilities in the United Kingdom. Big Yellow had about 26,600 branded searches, while Shurgard had 8,100. Big Yellow made up 60.2% of all storage facility searches we track, and Shurgard accounted for 18.3%. ## Cite this page Brandwave. "Big Yellow vs Shurgard: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/big-yellow-vs-shurgard This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/big-yellow-vs-shurgard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.