--- title: "Better Bathrooms vs Wickes: Which is searched more in the United Kingdom?" description: "Is Better Bathrooms or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/better-bathrooms-vs-wickes" publisher: "Brandwave" --- # Better Bathrooms vs Wickes: Which is searched more in the United Kingdom? Is Better Bathrooms or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Better Bathrooms and Wickes - **Competitive set**: Bathroom retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Better Bathrooms Share of Search**: 3.8% - **Wickes Share of Search**: 3.1% ## Is Better Bathrooms or Wickes more popular in search? - In September 2026, Better Bathrooms had more branded searches than Wickes among bathroom retailers in the United Kingdom. Better Bathrooms had about 14,800 branded searches, while Wickes had 12,100. Better Bathrooms made up 3.8% of all bathroom retailer searches we track, and Wickes accounted for 3.1%. - Better Bathrooms was ahead of Wickes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top bathroom retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Better Bathrooms did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorian Plumbing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | B&Q | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Easy Bathrooms | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Wickes | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Plumbworld | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Better Bathrooms | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tap Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bathroom retailers - Asked ChatGPT "Where should I buy a new bathroom suite in the UK?": 1. Victorian Plumbing, 2. B&Q, 3. Wickes, 4. Plumbworld - Asked ChatGPT "What are the best bathroom retailers in the UK?": 1. Easy Bathrooms, 2. Victorian Plumbing, 3. Wickes, 4. B&Q, 5. Plumbworld - Asked ChatGPT "What's the best place to buy a bathroom online in the UK?": 1. Victorian Plumbing, 2. Easy Bathrooms, 3. Plumbworld, 4. Wickes, 5. B&Q - Searched Google, AI Overview "bathroom suites": 1. B&Q, 2. Victorian Plumbing Not named in any answer: Better Bathrooms and Tap Warehouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom bathroom retailers in September 2026? - In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%. - Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Better Bathrooms estimated searches | Better Bathrooms Share of Search | Better Bathrooms rank | Wickes estimated searches | Wickes Share of Search | Wickes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.4% | 4 | 14.8K | 3.6% | 5 | | Nov 2025 | 14.8K | 3.7% | 4 | 12.1K | 3% | 5 | | Dec 2025 | 9.9K | 3.6% | 4 | 9.9K | 3.6% | 5 | | Jan 2026 | 22.2K | 4.6% | 4 | 18.1K | 3.7% | 5 | | Feb 2026 | 18.1K | 4.6% | 4 | 14.8K | 3.8% | 5 | | Mar 2026 | 18.1K | 4.6% | 4 | 14.8K | 3.7% | 5 | | Apr 2026 | 14.8K | 3.8% | 4 | 12.1K | 3.1% | 5 | | May 2026 | 14.8K | 4% | 4 | 12.1K | 3.3% | 5 | | Jun 2026 | 12.1K | 3.4% | 4 | 12.1K | 3.4% | 5 | | Jul 2026 | 12.1K | 3.8% | 4 | 12.1K | 3.8% | 5 | | Aug 2026 | 14.8K | 3.8% | 4 | 14.8K | 3.8% | 5 | | Sep 2026 | 14.8K | 3.8% | 4 | 12.1K | 3.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Better Bathrooms’ and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Better Bathrooms**: Measured on the search term “better bathrooms”. - **Wickes**: Measured on the search term “wickes bathrooms”. - [Better Bathrooms profile](/demand/uk/brands/better-bathrooms) - [Wickes profile](/demand/uk/brands/wickes) - [All bathroom retailers in the United Kingdom](/demand/uk/categories/uk-bathroom-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Better Bathrooms or Wickes more popular in search? In September 2026, Better Bathrooms had more branded searches than Wickes among bathroom retailers in the United Kingdom. Better Bathrooms had about 14,800 branded searches, while Wickes had 12,100. Better Bathrooms made up 3.8% of all bathroom retailer searches we track, and Wickes accounted for 3.1%. ## Cite this page Brandwave. "Better Bathrooms vs Wickes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/better-bathrooms-vs-wickes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/better-bathrooms-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.