--- title: "Ben & Jerry's vs Magnum: Which is searched more in the United Kingdom?" description: "Is Ben & Jerry's or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ben-and-jerrys-vs-magnum" publisher: "Brandwave" --- # Ben & Jerry's vs Magnum: Which is searched more in the United Kingdom? Is Ben & Jerry's or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and Magnum - **Competitive set**: Ice cream brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ben & Jerry's Share of Search**: 1.2% - **Magnum Share of Search**: 19.8% ## Is Ben & Jerry's or Magnum more popular in search? - In September 2026, Magnum had more branded searches than Ben & Jerry's among ice cream brands in the United Kingdom. Magnum had about 9,900 branded searches, while Ben & Jerry's had 590. Magnum made up 19.8% of all ice cream brand searches we track, and Ben & Jerry's accounted for 1.2%. - Magnum was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom moved from 4.2% to 1.2%, and its estimated monthly branded searches moved from 1.9K to 590. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom moved from 17.9% to 19.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ben & Jerry's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Magnum was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ben & Jerry's and Magnum were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's - Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs - Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland - Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom ice cream brands in September 2026? - In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%. - Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Magnum estimated searches | Magnum Share of Search | Magnum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 4.2% | 7 | 8.1K | 17.9% | 2 | | Nov 2025 | 1.6K | 3.7% | 7 | 8.1K | 18.9% | 2 | | Dec 2025 | 1.3K | 3.2% | 7 | 8.1K | 19.7% | 2 | | Jan 2026 | 1.6K | 3.5% | 7 | 8.1K | 17.7% | 2 | | Feb 2026 | 1.6K | 3.6% | 7 | 8.1K | 18.3% | 2 | | Mar 2026 | 1.9K | 3.4% | 7 | 12.1K | 21.7% | 2 | | Apr 2026 | 1.9K | 2.8% | 7 | 14.8K | 22.1% | 2 | | May 2026 | 2.4K | 2.7% | 7 | 27.1K | 30.3% | 2 | | Jun 2026 | 1.9K | 2.2% | 7 | 27.1K | 31% | 2 | | Jul 2026 | 1.6K | 1.9% | 7 | 27.1K | 32.3% | 2 | | Aug 2026 | 1K | 1.4% | 7 | 22.2K | 30% | 2 | | Sep 2026 | 590 | 1.2% | 7 | 9.9K | 19.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search term “ben and jerrys”. - **Magnum**: Measured on the search term “magnum ice cream”. - [Ben & Jerry's profile](/demand/uk/brands/ben-and-jerrys) - [Magnum profile](/demand/uk/brands/magnum) - [All ice cream brands in the United Kingdom](/demand/uk/categories/uk-ice-cream-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben & Jerry's or Magnum more popular in search? In September 2026, Magnum had more branded searches than Ben & Jerry's among ice cream brands in the United Kingdom. Magnum had about 9,900 branded searches, while Ben & Jerry's had 590. Magnum made up 19.8% of all ice cream brand searches we track, and Ben & Jerry's accounted for 1.2%. ## Cite this page Brandwave. "Ben & Jerry's vs Magnum: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ben-and-jerrys-vs-magnum This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ben-and-jerrys-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.