--- title: "Bedfolk vs Next: Which is searched more in the United Kingdom?" description: "Is Bedfolk or Next more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bedfolk-vs-next" publisher: "Brandwave" --- # Bedfolk vs Next: Which is searched more in the United Kingdom? Is Bedfolk or Next more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bedfolk and Next - **Competitive set**: Bedding brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bedfolk Share of Search**: 1.6% - **Next Share of Search**: 18.4% ## Is Bedfolk or Next more popular in search? - In September 2026, Next had more branded searches than Bedfolk among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while Bedfolk had 3,600. Next made up 18.4% of all bedding brand searches we track, and Bedfolk accounted for 1.6%. - Next was ahead of Bedfolk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bedfolk’s share of searches among bedding brands in the United Kingdom moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Next’s share of searches among bedding brands in the United Kingdom moved from 13.8% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Next was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bedfolk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Next was listed before Bedfolk in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | John Lewis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Piglet in Bed | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Next | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The White Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Soak&Sleep | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | DUSK | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Bedfolk | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Silentnight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Where's the best place to buy bedding in the UK?": 1. John Lewis, 2. The White Company, 3. Dunelm, 4. Next, 5. DUSK - Asked ChatGPT "Which bedding brands are best quality?": 1. The White Company, 2. Soak&Sleep, 3. Piglet in Bed, 4. Bedfolk, 5. DUSK, 6. John Lewis - Asked ChatGPT "What's the best linen bedding in the UK?": 1. Piglet in Bed, 2. John Lewis - Searched Google, AI Overview "bedding": 1. Dunelm, 2. Next, 3. John Lewis, 4. Piglet in Bed - Searched Google, AI Overview "duvet covers": 1. Dunelm, 2. Next, 3. Soak&Sleep, 4. DUSK, 5. Piglet in Bed Not named in any answer: Silentnight and Simba. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom bedding brands in September 2026? - In September 2026, Next overtook Piglet in Bed to rank 3rd among bedding brands in the United Kingdom, with 18.4% of the searches. - Estimated monthly branded searches for Bedfolk in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | Bedfolk estimated searches | Bedfolk Share of Search | Bedfolk rank | Next estimated searches | Next Share of Search | Next rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.5% | 8 | 27.1K | 13.8% | 3 | | Nov 2025 | 4.4K | 1.9% | 7 | 33.1K | 14.2% | 4 | | Dec 2025 | 4.4K | 2.3% | 7 | 27.1K | 14.2% | 4 | | Jan 2026 | 4.4K | 1.9% | 7 | 33.1K | 14.6% | 3 | | Feb 2026 | 2.9K | 1.7% | 7 | 27.1K | 15.5% | 3 | | Mar 2026 | 3.6K | 2% | 7 | 27.1K | 15% | 3 | | Apr 2026 | 2.9K | 1.8% | 7 | 22.2K | 13.7% | 3 | | May 2026 | 2.9K | 1.7% | 7 | 22.2K | 13.3% | 3 | | Jun 2026 | 2.9K | 1.8% | 7 | 22.2K | 13.6% | 4 | | Jul 2026 | 2.9K | 1.7% | 7 | 22.2K | 13.1% | 4 | | Aug 2026 | 3.6K | 1.8% | 7 | 27.1K | 13.6% | 4 | | Sep 2026 | 3.6K | 1.6% | 7 | 40.5K | 18.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bedfolk’s and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bedfolk**: Measured on the search term “bedfolk”. - **Next**: Measured on the search term “next bedding”. - [Bedfolk profile](/demand/uk/brands/bedfolk) - [Next profile](/demand/uk/brands/next) - [All bedding brands in the United Kingdom](/demand/uk/categories/uk-bedding-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bedfolk or Next more popular in search? In September 2026, Next had more branded searches than Bedfolk among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while Bedfolk had 3,600. Next made up 18.4% of all bedding brand searches we track, and Bedfolk accounted for 1.6%. ## Cite this page Brandwave. "Bedfolk vs Next: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bedfolk-vs-next This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bedfolk-vs-next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.