--- title: "Beaverbrooks vs Goldsmiths: Which is more popular in the United Kingdom?" description: "Is Beaverbrooks or Goldsmiths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/beaverbrooks-vs-goldsmiths" publisher: "Brandwave" --- # Beaverbrooks vs Goldsmiths: Which is more popular in the United Kingdom? Is Beaverbrooks or Goldsmiths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beaverbrooks and Goldsmiths - **Competitive set**: Jewellers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Beaverbrooks Share of Search**: 15.2% - **Goldsmiths Share of Search**: 1.6% ## Is Beaverbrooks or Goldsmiths more popular in search? - In September 2026, Beaverbrooks had more branded searches than Goldsmiths among jewellers in the United Kingdom. Beaverbrooks had about 135,000 branded searches, while Goldsmiths had 14,300. Beaverbrooks made up 15.2% of all jeweller searches we track, and Goldsmiths accounted for 1.6%. - Beaverbrooks was ahead of Goldsmiths in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beaverbrooks’ share of searches among jewellers in the United Kingdom moved from 15.7% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Goldsmiths’ share of searches among jewellers in the United Kingdom moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 12K to 14.3K. ## Top jewellers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beaverbrooks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldsmiths did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | H.Samuel | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Warren James | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Ernest Jones | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Beaverbrooks | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goldsmiths | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellers - Asked ChatGPT "Where should I buy an engagement ring in the UK?": 1. Ernest Jones - Asked ChatGPT "What are the best jewellers in the UK?": named none of the brands we track - Asked ChatGPT "Which high street jeweller in the UK has the best value?": 1. Warren James, 2. H.Samuel, 3. Beaverbrooks - Searched Google, AI Overview "jewellers": 1. H.Samuel, 2. Ernest Jones, 3. Beaverbrooks - Searched Google, AI Overview "engagement rings": 1. Warren James, 2. Ernest Jones, 3. H.Samuel Not named in any answer: Pandora and Goldsmiths. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom jewellers in September 2026? - In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%. - Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026. ## How has branded search for Beaverbrooks and Goldsmiths changed in the United Kingdom over the last 12 months? | Month | Beaverbrooks estimated searches | Beaverbrooks Share of Search | Beaverbrooks rank | Goldsmiths estimated searches | Goldsmiths Share of Search | Goldsmiths rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 15.7% | 4 | 12K | 1.1% | 6 | | Nov 2025 | 246K | 12.2% | 4 | 15.3K | 0.76% | 6 | | Dec 2025 | 368K | 16% | 4 | 21.4K | 0.93% | 6 | | Jan 2026 | 165K | 14.6% | 4 | 16.5K | 1.5% | 6 | | Feb 2026 | 135K | 15.6% | 4 | 13.5K | 1.6% | 6 | | Mar 2026 | 135K | 15% | 4 | 13.5K | 1.5% | 6 | | Apr 2026 | 135K | 16.9% | 4 | 13.5K | 1.7% | 6 | | May 2026 | 135K | 15.8% | 4 | 13.5K | 1.6% | 6 | | Jun 2026 | 135K | 15.2% | 4 | 13.5K | 1.5% | 6 | | Jul 2026 | 165K | 18% | 4 | 13.5K | 1.5% | 6 | | Aug 2026 | 165K | 17% | 4 | 14.3K | 1.5% | 6 | | Sep 2026 | 135K | 15.2% | 4 | 14.3K | 1.6% | 6 | ## How are Beaverbrooks’ and Goldsmiths’ branded searches counted? Brandwave collects information about searches that people make online using Beaverbrooks’ and Goldsmiths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beaverbrooks**: Measured on the search term “beaverbrooks”. - **Goldsmiths**: Measured on the search terms “goldsmiths jewellers” and “goldsmiths watches”, summed into one figure. - [Beaverbrooks profile](/demand/uk/brands/beaverbrooks) - [Goldsmiths profile](/demand/uk/brands/goldsmiths) - [All jewellers in the United Kingdom](/demand/uk/categories/uk-jewellers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beaverbrooks or Goldsmiths more popular in search? In September 2026, Beaverbrooks had more branded searches than Goldsmiths among jewellers in the United Kingdom. Beaverbrooks had about 135,000 branded searches, while Goldsmiths had 14,300. Beaverbrooks made up 15.2% of all jeweller searches we track, and Goldsmiths accounted for 1.6%. ## Cite this page Brandwave. "Beaverbrooks vs Goldsmiths: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/beaverbrooks-vs-goldsmiths This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/beaverbrooks-vs-goldsmiths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.