--- title: "Beats vs Shokz: Which is searched more in the United Kingdom?" description: "Is Beats or Shokz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/beats-vs-shokz" publisher: "Brandwave" --- # Beats vs Shokz: Which is searched more in the United Kingdom? Is Beats or Shokz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beats and Shokz - **Competitive set**: Headphone brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Beats Share of Search**: 7.5% - **Shokz Share of Search**: 3.4% ## Is Beats or Shokz more popular in search? - In September 2026, Beats had more branded searches than Shokz among headphone brands in the United Kingdom. Beats had about 49,500 branded searches, while Shokz had 22,200. Beats made up 7.5% of all headphone brand searches we track, and Shokz accounted for 3.4%. - Beats was ahead of Shokz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beats’ share of searches among headphone brands in the United Kingdom moved from 7% to 7.5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Shokz’s share of searches among headphone brands in the United Kingdom moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 22.2K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Beats nor Shokz showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 3 of 3 | | Bose | 2nd | 3 of 3 | 3 of 3 | | Sennheiser | 3rd | 2 of 3 | 2 of 3 | | Apple AirPods | 4th | 2 of 3 | 2 of 3 | | JBL | 5th | 1 of 3 | 1 of 3 | | Soundcore | 6th | 1 of 3 | 1 of 3 | | Beats | Not ranked | 0 of 3 | 0 of 3 | | Shokz | Not ranked | 0 of 3 | 0 of 3 | | Skullcandy | Not ranked | 0 of 3 | 0 of 3 | | Marshall | Not ranked | 0 of 3 | 0 of 3 | | Bowers & Wilkins | Not ranked | 0 of 3 | 0 of 3 | | Jabra | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphones should I buy in the UK?": 1. Sony, 2. Sennheiser, 3. Bose - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. JBL, 6. Soundcore - Asked ChatGPT "What are the best wireless earbuds?": 1. Sony, 2. Apple AirPods, 3. Bose Not named in any answer: Beats, Shokz, Skullcandy, Marshall, Bowers & Wilkins and Jabra. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom headphone brands in September 2026? - In September 2026, Beats overtook JBL to rank 4th among headphone brands in the United Kingdom, with 7.5% of the searches. - In September 2026, Shokz lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. ## Month by month | Month | Beats estimated searches | Beats Share of Search | Beats rank | Shokz estimated searches | Shokz Share of Search | Shokz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 7% | 5 | 22.2K | 3.1% | 6 | | Nov 2025 | 74K | 6.3% | 5 | 33.1K | 2.8% | 6 | | Dec 2025 | 74K | 7.3% | 5 | 27.1K | 2.7% | 7 | | Jan 2026 | 49.5K | 7% | 5 | 27.1K | 3.9% | 6 | | Feb 2026 | 33.1K | 5.9% | 5 | 22.2K | 4% | 6 | | Mar 2026 | 40.5K | 7% | 5 | 27.1K | 4.7% | 6 | | Apr 2026 | 33.1K | 6.5% | 5 | 27.1K | 5.3% | 6 | | May 2026 | 27.1K | 5.6% | 5 | 22.2K | 4.6% | 6 | | Jun 2026 | 27.1K | 5.7% | 5 | 27.1K | 5.7% | 6 | | Jul 2026 | 27.1K | 5.9% | 5 | 18.1K | 3.9% | 6 | | Aug 2026 | 33.1K | 6% | 5 | 22.2K | 4% | 6 | | Sep 2026 | 49.5K | 7.5% | 4 | 22.2K | 3.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Beats’ and Shokz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beats**: Measured on the search term “beats headphones”. - **Shokz**: Measured on the search term “shokz”. - [Beats profile](/demand/uk/brands/beats) - [Shokz profile](/demand/uk/brands/shokz) - [All headphone brands in the United Kingdom](/demand/uk/categories/uk-headphone-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beats or Shokz more popular in search? In September 2026, Beats had more branded searches than Shokz among headphone brands in the United Kingdom. Beats had about 49,500 branded searches, while Shokz had 22,200. Beats made up 7.5% of all headphone brand searches we track, and Shokz accounted for 3.4%. ## Cite this page Brandwave. "Beats vs Shokz: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/beats-vs-shokz This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/beats-vs-shokz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.